Charlotte, North Carolina
Queen City Real Estate Ramps Up in 2021 by Carole VanSickle Ellis Charlotte, North Carolina, is probably best known for banking. Despite trailing 21 other U.S. cities in size and falling firmly into the “second-tier” or 18-hour city categories in economic parlance, the Queen City is the second-largest banking center in the United States (behind only New York City) and has been successfully luring major employers, including Fortune 500 behemoths like Honeywell, into the metro area for years. The results of this dedicated, pro-business approach in Charlotte kept the local economy on solid ground during much of the 2020 COVID-19 lockdowns and appear quite likely to solidify the city’s standing as a thriving, recession-insulated market in 2021. “Charlotte is a hot market for investors whether they want to renovate and flip, buy to hold and rent, or invest in multifamily properties,” said Marco Santarelli, founder and CEO of Norada Real Estate Investments. “Even with the short-term impact of the ongoing global pandemic that impeded real estate sales activity in the entire nation, in the long term, the Charlotte real estate market remains strong.” Santarelli added he expects housing demand in Charlotte to continue to outpace supply thanks to strong demographic momentum as young professionals move to the area for work, a high quality of life, relatively affordable cost of living, and a wave of conscientious redevelopment. A Near-Perfect Combination for Sustained Growth The Charlotte metro boasts the unique combination of being an attractive place to live, an attractive place to work, an attractive place to start or own a business, and an attractive place to retire. This is likely why Charlotte has grown faster over the past year than almost every U.S. city (trailing only Phoenix, San Antonio, Fort Worth, and Seattle). The Charlotte housing market ranked ninth on PriceWaterhouseCooper’s “U.S. Markets to Watch in 2019” and fifth in 2020 on Forbes’ list of “Best Cities for Jobs”. 2020 also brought more accolades from U.S. News & World Report, including a sixth-place spot on the “Best Places to Live” list and a 23rd-place ranking on the “Best Places to Retire” list. Both of these rankings represent significant leaps upward, 14 spots and nine spots, respectively. “At the top of this year’s Best Places to Live rankings, we see a combination of metro areas that…offer a balance between cost and quality of living,” explained Devon Thorsby, real estate editor at U.S. News & World Report. Regarding the city’s sixth-place ranking on her publication’s “25 Best Places for Young Professionals” list, Thorsby cited competitive annual salaries, the city’s growing population, and “new construction in the area” including more stores and restaurants “attracting downtown visitors” as attractions for the city’s burgeoning millennial population. Investors should note that although the ongoing COVID-19 global pandemic and associated health policies have affected Charlotte’s retail and restaurant scene, the city has made notable efforts to keep retail and restaurants open, albeit at limited capacity. The state remained at a state-delineated “phase 3” level of operation and imposed and extended a statewide curfew from 10 p.m. to 5 a.m. for multiple months. “I think [Governor Roy Cooper] is doing everything in his power not to shut us down,” said one Charlotte restaurant owner after Cooper extended phase 3 restrictions for a third time at the end of December 2020. The owner admitted gross revenues are down for his restaurant by 30 percent since he reopened in June 2020, but noted that weekends have been especially busy since he reopened. Charlotte’s relatively short winter season and humid, subtropical climate are conducive to outdoor eating and entertainment, a boon during a period when consumers are encouraged to socially distance and gather outside or not at all. Strong Fundamentals in the Queen City Although North Carolina was historically known for tobacco and textiles, Charlotte has been a force to be reckoned with in the financial and banking industries for years. Bank of America has been headquartered in the Queen City since 1998, when NationsBank and BankAmerica merged to form today’s BOA (see sidebar). Thanks to low taxes, pleasant weather, and what FIG Partners bank analyst Christopher Marinac describes as “progressive banking culture,” Charlotte is now home to Wells Fargo and Bank of America headquarters. BB&T and Suntrust (now Truist) moved their combined headquarters to the city in 2020. “Banking really is an ecosystem,” Marinac noted. “You see it in Charlotte pretty clearly.” Wells Fargo head of digital business development, Jonathan Hartsell, cited his bank’s presence in Charlotte as, in part, the result of a decision to work together with other banking institutions to “have a bigger impact”. He explained, “Growing fintech talent and resources within the region benefits all of us as we seek to accelerate innovation in our industry.” With more than two decades of major banking activity and a growing presence in the biotechnology, energy, and information technology (IT) sectors, Charlotte is perfectly positioned for 2021. While other areas of the country lost employers, jobs, and population, Charlotte welcomed two new Fortune 500 companies (Honeywell and Truist), retained 18 Fortune 1000 companies in the area, kept unemployment in the mid-range single digits (between 6 and 7 percent), and ranked 7th on SmartAssets’s “Best Cities to Work from Home” list. Even prior to the pandemic, Charlotte already was attracting companies and residents who valued the ability to work productively from home, making it an extremely attractive market in the pandemic and post-pandemic economies. The Charlotte economy is rounded out with a variety of other sectors, including energy-oriented industries that have earned the city the nickname, “The New Energy Capital”. Charlotte also serves as a major distribution hub for the east coast and is home to the NASCAR Hall of Fame. Although NASCAR’s corporate headquarters are located in Daytona Beach, Florida, nine in 10 NASCAR teams operate within 75 miles of Charlotte. Dedicated Support for Local Employers Large & Small Charlotte’s determined support of local businesses, both large and small, has played a huge role in the city’s ability to
Read More