Technology Continues to Transform Commercial Real Estate

The Move from Backgammon to Chess By: Ira Zlotowitz, Founder & President, Eastern Union Everyone who’s been associated with the commercial real estate world over the past 20 years or so has seen technology steadily establish itself within virtually every corner and crevice of the industry. Here are some thoughts and perspectives on the impact that technology has had upon our sector. Some of you may recall Defense Secretary Donald Rumsfeld in 2002 as he discussed factors leading to the Iraq war. The Secretary drew distinctions between “known knowns,” “known unknowns” and “unknown unknowns.” When it comes to our business, technology has essentially transformed commercial real estate from a game with “some knowns” into a game with “all knowns.” Not too long ago, some people knew the facts. Today, essentially, everyone knows the facts. From Backgammon to Chess Our industry used to be a little like backgammon, a game of strategy and luck, where there are both knowns and unknowns. Now our world looks a lot more like chess. We are playing a transparent game where everyone sees very move. There’s no luck involved. There are no unknowns. Who has been taking all of the unknowns off the table: Companies like Actovia, the provider of commercial and residential real estate property, ownership and mortgage data; Reonomy, which analyzes “millions of records to provide the most robust records for every commercial property and owner”; or TEN-X, the “end-to-end transaction platform” that matches buyers with properties that “align with their investment goals.” These tech vendors can tell us just about everything we need to know about an asset in a newly transparent marketplace whose culture has steadily become fairer and more open. And as we survey this newly opened-up landscape, and as we contemplate the long-term impacts of technology on real estate, there is at least one looming fatality: the off-market deal. The Off-Market Deal Why would an owner choose to handle a deal off-market? Typically, the seller initially did not want everyone to know of his or her intentions. Sometimes, such deals would involve a seller who wanted to offload an asset quickly and quietly. But sometimes, off-market sellers also did not have a strong handle on the true value of what they had to sell. If you’re only asking three or four brokers for price offers, you’re not getting much of a read on the asset’s value as assessed through the eyes of the marketplace as a whole. That’s why buyers would often do well in off-market deals. Nowadays, since we are all playing a transparent game of chess, there is little point in keeping your deal off the market. Why do it? Everyone is going to find out anyway. You might as well have the broadest market look at your deal. Now, the entire buyer universe has a chance to chime in on price—and it will. Off-market sellers will no longer run the risk of selling a property below its true value. The price will be vetted by the wisdom of the overall market and final prices will more closely reflect the asset’s true value, unlike during the off-market era. If all brokers have uniform access to just about all the asset information they could want, then what must brokers do to distinguish themselves? What must they do to deliver value to the client? In this market environment, mortgage brokers will often mainly be competing based upon their ability to deliver the lowest cost of funds to the borrower. Unsurprisingly, just as tech has universalized access to property info, it has also enabled mortgage brokers to compile longer lists of lenders. Thanks to this larger array of financing options, brokers are better able to secure financing at a competitive rate. Broaden Your Horizons Another big effect of technology’s rise has been the expansion of the pool of available buyers. In the pre-IT days, as a practical matter, sellers used to only be able to deal with buyers in their own neighborhood, city, or state. Today, technology has broadened sellers’ geographical horizons. Indeed, one of TEN-X’s marketing assertions is that it will find you overseas buyers. Another way technology has brought more buyers and investors into the picture has been through crowdfunding platforms. There are people out there with money to invest who had never before considered commercial real estate as an option. Crowdfunding facilitates the process of stringing together a de facto syndicate of buyers, including first timers. Smart companies are presently leveraging IT resources to help build databases of investors capable of bringing new caches of equity to the table. In addition, today’s smart brokerage firms are not shielding their technology assets behind a shroud. Instead, they are going out of their way to open-source their corporate tech resources with their customers. At our firm, for example, we offer clients a free, mobile-based platform that’s downloadable to a Smartphone—and enables buyers, lenders and brokers to fully underwrite a transaction, all in the palm of their hand. It’s also useful to remember that as tech-driven efficiencies penetrate more and more deeply into the broker’s milieu, these same efficiencies are also arising among clients. New and interesting technologies are also being embraced by buyers, lenders, and sellers. The industry as a whole is getting more efficient. All established brokerage firms today are using technology—enhanced by artificial intelligence—to match borrowers and lenders, buyers and sellers, and landlords and tenants. In the investment space, inefficiencies within the deal-making life cycle are being steadily eliminated. Naturally, there will be a human resources impact. With brokers closing more deals in less time because of their increased speed and efficiency, brokerages will inevitably need lower headcounts to get the same amount of work done. Maximize your productivity, your profitability and your competitive advantage by maximizing your mastery of technology. It’s one of the great “known knowns” of our industry.

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Morris County, New Jersey

A Strong Market is Nothing New for this Northeastern County. By: Carole VanSickle Ellis Although many aspects of the 2020 U.S. economy are in limbo—if not all-out freefall—the residential real estate sector has remained on relatively firm footing. In markets in suburban and rural areas, single-family housing complete with a little personal space for “outdoor living” has become one of the hottest commodities in the country. This is particularly true in areas with highly concentrated populations, such as New York City, where there are many reports of suburban properties within driving distance of the city receiving dozens of offers within hours of going on the market. Some analysts have gone so far as to compare the current “urban exodus” as “reminiscent of the one that fueled the suburbanization of America in the second half of the 20th century,” wrote New York Times reporter Matthew Haag. While some markets in the area around the Big Apple are experiencing their initial taste of what it means for the community and housing prices when city residents start leaving the city, Morris County, New Jersey already had a pretty good idea of what kind of benefits being within driving distance of New York City but offering all the attractions of a more casual, laid-back lifestyle can bring. Morris County communities regularly make the lists for “happiest people” (White Meadow Lake and Succasunna, The Crazy Tourist), and “Best Places to Live in America” (Parsippany-Troy Hills, Money Magazine). On top of that, the county is home to 33 Fortune 500 companies including Honeywell, Colgate-Palmolive, Pfizer, Novartis, Verizon, and Bayer. So, yes, there is a “real estate frenzy” going on in northern New Jersey, but for Morris County, it just means the market is already prepared to welcome new residents to an established, attractive, and resilient set of communities. “Morris County has always had a good balance that attracts new residents,” said Carlo Siracusa, president of the residential brokerage at Weichert, Realtors. Weichert is a family of 18 full-service real estate-related companies headquartered in Morris County with more than 1,400 employees, and sales associates in 350 markets across 41 states. “The commute to New York City is phenomenal; pricing is just right, and there are lots of different property and lot sizes available. Morris County offers what people are looking for and what they can afford,” Siracusa added. A Strong Location for Commuting & Community Do not make the mistake of thinking the Morris County market is just a “bedroom community” for the Big Apple. Although the train ride from the county to the city is just about an hour and the drive is roughly half that, many residents stay local when they go to work at one of the nearly three dozen Fortune 500  businesses with headquarters, offices, or major facilities in the area. With three universities located in Morris County alone, more than half of the adult population holds a graduate degree, and the academic institutions and associated service sectors tend to insulate the local economy from most types of economic volatility. “This is a great place to work,” Siracusa said. “The companies based here made the decision to be here for specific reasons, including a larger hiring pool of qualified people and close proximity to the city.” Add in the high caliber of Morris County public schools and just how much more square footage a buyer can afford in Morris County compared to an hour away in New York, and the market was irresistible to many even before the “urban exodus” hit. Morris County’s public schools have significantly higher average proficiency scores than school systems elsewhere in New Jersey, and the school system overall ranks in the top 5 percent of New Jersey public schools. The county boasts one of the highest concentrations of top-ranked public schools in New Jersey. “This market offers something for everyone,” Siracusa explained. “Every township has its own flavor and personality.” The result is an array of options for buyers and renters fleeing the urban areas around New York City, which is probably why so many Morris County townships and neighborhoods make “top 10” lists for best places to live. For example, the borough of Madison was recently named one of the top 10 places to live in New Jersey “based on an influx of NYC buyers” according to New Jersey Business magazine. “We are seeing robust activity at all different price points,” observed borough historian and Madison agent Scott Spelker, citing the attractive downtown, train access, and proximity to highways as Madison’s big draws. New listings in Madison increased by nearly 54 percent year-over-year this past August alone. Of course, all work and no play makes a housing market a very dull place to be—especially during COVID-19 lockdowns. Fortunately, Morris County residents are a short drive to the Jersey Shore in addition to being in a prime position for occasional commutes to the on-site office. Furthermore, the county has a full 13,000 acres of land set aside for county parks. Across the 38 specific locations, visitors can enjoy more than 150 miles of hiking trails, multiple options for swimming, boating, fishing, ice skating, snow-shoeing, hunting (in certain designated locations), and even art walks and other local events. The park system also boasts three national historic sites: Cooper Gristmill, Fosterfields Living Historical Farm, and Historic Speedwell. Central Park, the county’s newest recreational development, is the first fully accessible outdoor athletic facility of its kind and includes two hockey rinks, a ball field, volleyball courts, a cross-country course, dog parks, accessible play areas, and more than 11 miles of natural trails. The Truth About the “Urban Exodus” to Morris County Perhaps most positive for real estate investors considering acquiring property in Morris County or transacting shorter-term retail sales, the “urban exodus” trend is definitely real and certainly not new. This is true nationally, but is of particular import in Morris County. “In many suburban markets, the pandemic has, ironically, accelerated a trend we were already starting to see: the

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Three Distinct Quarters Tell the Story of a Resilient Housing Market

Differences Between Pandemic and Great Recession By: Steve Gaenzler, SVP, Data & Analytics, Radian One year ago, it would have been nearly impossible for prognosticators looking ahead to fathom what was to beset the U.S. in 2020. A worldwide pandemic with terrible human loss, record low unemployment rates flipped to record highs in a matter of weeks, 30-day mortgage delinquency counts shooting to a level higher than the peak of the Great Recession, and equity markets that lost almost half of their value only to roar back to near pre-pandemic levels in less than six months. Like watching a professional tennis match, the ups and downs have been dizzying. And all the while, U.S. residential home prices have appreciated without pause as demand continued to outpace supply. We have been tracking the U.S. real estate markets using the Radian Home Price Index (HPI). Provided by Radian’s subsidiary Red Bell Real Estate, the Radian HPI measures changes in real estate markets more quickly and with more granularity than any other measure. It has provided evidence of three very distinct housing market quarters. The first three months of the year were strong for the housing market. Then as the pandemic took hold and lockdowns were implemented nationally, home sales activity was curtailed substantially.   From April through June the U.S. recorded much slower home price growth. But the third quarter of 2020 showed evidence of a dramatic recovery and a clear return to the faster price appreciation rates reported at the end of 2019. Amazingly, with all the financial challenges this year, home sales activity will end 2020 as the highest year ever recorded, and home prices will have continued to climb.   This was made possible through the confluence of events new and old. For those dealing with loss of job or income, the mortgage forbearance and eviction moratorium programs that were quickly put in place have kept people in their homes—a critical difference from the last financial crisis.  Direct payments to small businesses and consumers distributed aid more quickly and to those in need without an intermediary, also a change from the Great Recession.   But longstanding supply shortages and an increase in demand for low density (i.e., suburban) single family homes were met with historical lows in mortgage rates. In the first three quarters of the year, the Radian HPI has risen at an annualized rate of 7.4 percent, which was higher than the increase of 6.4 percent recorded during the first nine months of 2019. During the third quarter, national home prices increased at an annualized 8.9 percent, which outpaced the 6.8 percent annualized gains during the second quarter, when home price gains were positive, but more subdued. In fact, construction and supply shortages were made worse all over the country by pandemic related demographic changes. For example, with so many children moving back home with their parents, the supply of newly empty-nester homes typically added to the market has shrunk considerably. Over the past decade, on average the supply of homes on the market in the summer is about 25 percent higher than the winter lows of supply. This year, however, the summer market was only 8 percent higher, meaning more than 165,000 homes that would have typically been for sale, were not.    So, what can we expect for the balance of the year? The Radian HPI should offer a few clues soon. Unlike legacy indices that offer a picture with considerable time lag, the Radian HPI produces results just 15-days after months-end, making it the most responsive measure of changing patterns. And the Radian HPI is also more granular. Micro-market indices provide a view on markets all the way to the zip code or neighborhood. When overlaid with property attributes such as bedrooms or square footage within a micro market, the Radian HPI provides an even better look at trends that might tell us what is happening on the ground.

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Popcorn Ceilings Are Bad

Easy Tips to Make Your House More Marketable By: Nicole Brungardt, Senior Account Manager, Property Masters Acoustic ceilings, or better known as “popcorn” ceilings, were first introduced in the 1930’s—can you guess why? The aggressive texture was easier and faster to apply, they were more cost effective, and they hid imperfections and muffled sound. Who cannot get behind that? Millennials—and I will tell you why. NOT INSTA-WORTHY First impressions are everything when looking at homes to purchase. When buyers first set out on the journey of purchasing a property, they do a Google search before hitting the streets. This means you better have great pictures of the house you worked so diligently on to get market ready! Behind all good photos is great lighting! Popcorn ceilings will sabotage your asset’s online presence. The uneven texture of the popcorn causes light to bounce and create harsh shadows. This is especially true if a room has recessed or flushed lighting which can translate very poorly in a photo and could ultimately deter a buyer from visiting the home in person. AGE AND REPAIRS Roofs leak and pipes burst! This is just something that comes with owning a home. Depending on the age of the popcorn ceiling and who initially applied it, it is extremely difficult to match the consistency and color after water damage. Imperfections will stick out like a sore thumb in photos and in person.  Over time, the ceiling will begin to deteriorate and start flaking off. The flakes consist of styrofoam, cardboard, and vermiculite—which is not the same as asbestos but often has traces of it. THERE’S A SOLUTION There are several solutions to get rid of this unsightly ceiling and imperfections! All you need is a ladder, a spray bottle/mister, a handy scraper, face coverings, a drop cloth, and patience. Before you start scraping, consider the age of your home and factor in the possibility of the popcorn containing asbestos. The Clean Air Act of 1970 banned spray asbestos, so if the home was built prior to 1980 it is advisable to have it tested before beginning this project. The key is to dampen the popcorn as much as possible and work in sections. This will allow the “popcorn” clumps to fall to the ground instead of creating a chalky cloud of mess. Once all the popcorn is removed, sand out the imperfections and apply a light skim coat to smooth it all out and then paint! Smoothing out the ceiling will give the room a more finished look that showcases the simplicity of the structure and the intricate details. Also, it makes the lighting “pop” while also giving the potential buyer the creative freedom to make the house their home. That’s what it’s all about!

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Completed Foreclosure Auctions Up 24 Percent to Six-Month High

Most auctions on vacant or abandoned properties exempt from moratoria Foreclosure sales rate at seven-year high, REO bids per asset at all-time high Building backlog of foreclosures could exceed 1.1 million by Q2 2021 By: Daren Blomquist, VP, Market Economics, Auction.com Auction.com, the nation’s leading distressed real estate marketplace, released its Q4 2020 Distressed Market Outlook, which shows that completed foreclosure auctions in September increased 24 percent from the previous month to the highest level since the COVID-19 pandemic was declared in March. “Foreclosure supply is slowly returning to the market as servicers refine their vacant or abandoned procedures and as states gradually open up,” said Ali Haralson, chief business development officer at Auction.com. “These vacant or abandoned properties, which are exempt from the national foreclosure moratoria on government-backed mortgages, benefit neighborhoods when they are returned to occupancy.” Foreclosure Auctions by State Despite increasing to a six-month high, completed foreclosure auctions in September were still just 22 percent of year-ago levels—or 78 percent below year-ago levels. States with an above-average share of year-ago foreclosure volume in September included Colorado (92 percent), Oklahoma (86 percent), Kentucky (56 percent), Arkansas (54 percent) and Indiana (49 percent). States with a below-average share of year-ago foreclosure volume included New York, Oregon, and New Jersey (all at 0 percent) along with Washington and Massachusetts (both at 5 percent). Foreclosure Auction Demand Demand for distressed properties—both at foreclosure auction and for online auctions of bank-owned (REO) properties—hit new multi-year highs during the third quarter of 2020, according to buyer demand data from the Auction.com marketplace. The foreclosure sales rate—the percentage of properties brought to foreclosure auction that sold to a third-party buyer rather than reverting to the lender as REO— increased to a seven-year high of 55.6 percent in September. The average price per square foot for third-party foreclosure auction sales dipped in the third quarter, likely because of the shift to vacant or abandoned properties that often come with more deferred maintenance, but the average price relative to estimated full market value (price execution) increased to a 6.5-year high in September. “Buyers are showing up in force at the live foreclosure auctions, both in-person at the auction venues and now also virtually, thanks to the Remote Bid feature on the Auction.com mobile app,” said Steve Price, SVP of trustee operations at Auction.com. “Where available, this feature allows buyers to participate in real time at the auction from just about anywhere.” REO Auction Demand The average number of bids per REO sold via online auction increased to 12.0 in September, the highest average bids per REO sold as far back as data is available, September 2012. The increased competition for online REO auctions helped to push the average price per square foot to an all-time high of $87 in July and average price relative to seller reserve to a new all-time high of 104.5 percent in September. “Buyers can bid, buy and close on online REO auction properties without leaving their homes, making this inventory particularly attractive to real estate investors and other buyers in this season of social distancing,” said Walter Skrzynski, SVP of online auction sales at Auction.com. Estimated Foreclosure Backlog Data from the Auction.com platform and other industry sources shows a growing backlog of mortgages that are in foreclosure or delinquent but not in a mortgage forbearance program. These mortgages will be those that are most likely to restart or continue the foreclosure process when the nationwide moratoria on government-backed mortgages is lifted. “We estimate the foreclosure backlog will have grown to more than 1.1 million residential properties by the end of the first quarter of 2021,” said Daren Blomquist, vice president of market economics at Auction.com. “That means we would expect the foreclosure process to start or restart on the mortgages secured by those properties once applicable moratoria are lifted and courts begin to resume foreclosure cases in judicial states. Given the patchwork of state approaches, the return of this backlogged volume will likely be spread over months, if not years.” 

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Surround Yourself with Great People

Everything in Life is Sales By: Danny Byrnes, Chief Revenue Officer, Nationwide Title Clearing When I was in high school, I started working at a technology company that developed and delivered an accounting software platform. Years later, that company was acquired by Microsoft. It was an easy job to get as my father owned the company. Growing up in the analog 70’s I became fascinated with the technology that was presenting itself in the 80’s. I had a passion for dissecting every piece of hardware and software I could get my hands on and this job was perfect for that. Wanting independence, and to know that I could succeed without my father’s help, I moved from the east coast to Los Angeles. I took a job selling auto and boat insurance at one of the largest insurance brokerages on the west coast. It was a great company, but it was my first role in sales, and I hated it. The competitive nature between the sales reps, the shifty prospects and clients, sales quotas, metrics, etc. was a great experience but it was not for me, so I thought. I made the first quota assigned to me and resigned. I left there swearing I would never attempt to do sales again. Can’t Get Away from Sales Moving on, I started working at a music production company managing sound and lighting equipment for live performances. I found myself moving from the recording studios to local clubs then out on the road touring with international acts. I suppose I was better at handling people than I was caring for equipment as I quickly moved up to management and overseeing all touring operations for many national and international artists. The president of the company was extraordinarily successful in bringing on new clients that I was responsible for. We later partnered together and started an international booking agency for musicians. Before I knew it, I was in sales again, booking tours for bands all over the world. Musicians were the product and concert promoters were the clients. In denial that I was in sales (due to the oath I swore that I would never do it again) is how I formed my sales approach. I was not “selling” but rather developing relationships and facilitating a way for musicians to get out on the road to communicate their message of art to as many people as possible. With that mindset it was never a burden. Getting married and settling down to raise a family, I had to get off the road. I sold the booking agency and moved back east where the rest of my family was. I was not really looking for a job and did not have an interest in getting a sales job. I had a friend who owned a software company and he needed some help with the tech support for his products. I jumped in and took over the support department. In support, I was selling more products than the sales team just by talking to the prospects and clients and helping them, not “selling” them. Did I naturally apply sales technique unbeknownst to me? Was I tracking how many calls out, average call time, successful closes, pipeline, managing a quota, etc.? No. But I sure was selling. Consequently, I was moved into a formal sales position and eventually became responsible for the whole department. Our department tripled the company revenue in 5 years. The company wanted to relocate out to the west coast, and I did not so I took a sales position at another software company selling network security products. Softening up to the idea of sales (and enjoying the large commission checks) I decided to give in, admit that this is what I like to do, and really play the game. I made quota in my first quarter and exceeded quota each quarter after that for a year. I then moved into the Enterprise sales with the “big boys”. At first, I was intimidated by the Enterprise Sales Executives as they had the formal sales training and experience that I thought I was lacking. It turned out that I was fine and continued to make quota. Beginning With NTC The company was acquired, and new leadership was brought in with a complete restructure. The new management had the idea that the sales executives that were exceeding quota were making too much money and the ones that were not making quota were not making enough. I witnessed one of the biggest mistakes you can make in any sales operations. The compensation of the top performers was cut in half and the compensation of non-performers was raised by 20%. In an effort to increase their bottom line they sealed their fate. It was at this time that two friends of mine, the CEO, and the VP Sales of Nationwide Title Clearing, invited me out for a cigar and a few beers. While enjoying a nice stogie and a hearty Belgian beer I found myself being recruited. Working in the financial industry was the last thing on my mind but given the current situation I accepted. To this day they both still argue about who closed me on taking the job. I just smile and nod. I gave my notice and during my exit interview the VP Sales pulled me into her office and asked why I was moving from a booming industry (technology) to a very troubled mortgage industry (this was in 2010). I explained to her that I felt the mortgage industry was starving for technology and I was going to take advantage of that. The first 6 months were rough. I was constantly questioning myself as to what I was doing. I had to learn an entire industry and sell products that I was not as familiar with as my peers. I decided to fully commit and learn everything about what we were delivering as a company. I had some great help from my co-workers and quickly

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