AUTHOR DETAILS
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Kathleen Lappe0 Posts
Kathleen Lappe is Founder and CEO of DirectOffer, the real estate technology startup created to empower real estate brokers and their agents to differentiate themselves from the competition. The DirectOffer app offers the company’s patent-pending Audio Tours™ and InterestGrid™ features, which are changing the way home shoppers view and express interest in real estate. Lappe is also CEO of AuctionLook.com, a company she founded in 2015, which has grown to become the multiple listing service for residential real estate auctions nationwide. Lappe entered residential real estate in 2002 as founder of Home Market Magazine, Inc.
Casting a Wider Net
Technology Has Made It Easier to Surface Auction Properties By Kathleen Lappe When you hear the term real estate auction, it is not surprising that your thoughts likely turn to desperate sellers or bank-owned properties, and rightfully so. During the 2007 housing crisis, auctions were an effective way to unload thousands of foreclosed properties, and real estate investors were able to snap them up at a significant discount. Today, as
