Justin Lieberknecht is Vice President, Marketing for Poplar Homes. Prior to Poplar, he served as the AVP of Marketing at American Homes 4 Rent. With a background in experimental psychology and analytics, Justin has helped to apply systems and metrics directly to reputation management, lead production, tenant retention, and lead conversion. His work on fraud prevention with the NRHC has set the stage for industry standard measures and reductions in violated assets. He holds an MA in Psychology from New York University and a BA in Philosophy from San Francisco State University.