Erica LaCentra, Chief Marketing Officer, is responsible for planning, developing, and implementing RCN Capital’s strategic marketing plan as well as overseeing the company’s marketing, business development and graphics departments. Joining RCN Capital in 2013, Erica led a strategic rebrand to position the company for nationwide expansion. Erica’s ongoing efforts have allowed RCN’s customer base to grow rapidly, and she has elevated the company to a national brand and top lender in the private lending space. Erica serves as a member of the American Association of Private Lenders’ (AAPL) Education Advisory Committee, the Marketing & Communications Chair for AREAA Boston, and a member of the REI INK Editorial Board. She also contributes a monthly column to National Mortgage Professional Magazine.