AUTHOR DETAILS

  • Erica LaCentra13 Posts

    Erica LaCentra, Chief Marketing Officer, is responsible for planning, developing, and implementing RCN Capital’s strategic marketing plan as well as overseeing the company’s marketing, business development and graphics departments. Joining RCN Capital in 2013, Erica led a strategic rebrand to position the company for nationwide expansion. Erica’s ongoing efforts have allowed RCN’s customer base to grow rapidly, and she has elevated the company to a national brand and top lender in the private lending space. Erica serves as a member of the American Association of Private Lenders’ (AAPL) Education Advisory Committee, the Marketing & Communications Chair for AREAA Boston, and a member of the REI INK Editorial Board. She also contributes a monthly column to National Mortgage Professional Magazine.

Perspective

Evaluating the 2024 Real Estate Landscape

A SWOT Analysis By Erica LaCentra The real estate market is a dynamic, ever-changing industry. As we get into 2024, it is important to understand the current state of the real estate market to identify where the greatest opportunities exist. To better analyze the real estate market, it can be useful to utilize a SWOT analysis. As a tried-and-true strategic planning tool, it can provide insights into the strengths, weaknesses,

Artificial Intelligence

Unlocking the Potential of AI in Mortgage Marketing

Balancing Automation & the Human Touch By Erica LaCentra Artificial intelligence (AI) is rapidly transforming the real estate and mortgage industries, revolutionizing tasks from routine data processing to customer service interactions. However, while AI has found its place in various facets of these spaces, its integration into marketing strategies remains relatively unexplored although, that is quickly changing. As marketers in this space as well as other industries, begin to identify

Multifamily

A Good Time to Invest in Multifamily Properties

… And Three Hotspots for the Real Estate Investor to Consider By Erica LaCentra As rising inflation and interest rates persist in 2023, it is understandable that real estate professionals who enjoyed strong performance in the rental market over the last two years are taking a more cautious approach to their investment plans in the coming year. Rental growth is continuing to slow, and investors are likely seeing property cash

Acquisitions & Dispositions

Opportunities in Real Estate in 2023

Rentals Will Still Reign Supreme in 2023 By Erica LaCentra Investors probably wish they had a crystal ball to easily predict what the new year will hold for real estate and more importantly, where the biggest opportunities in the market will be. However, even without a crystal ball, predictions are in for what 2023 has in store for the real estate industry. Investors will need to be shrewder and savvier

Data & Analytics

How Data is Reshaping the Real Estate Industry

Data Provides Greater Insight and Potential for Success for Industry Professionals By Erica LaCentra Companies in the real estate industry today are in a unique position where there is truly greater access to data than ever before. Long gone are the days of making decisions based only on anecdotal evidence, historical trends, and experience within the industry. Having the ability to pull accurate data in real time is empowering those

Funding & Alternative Lending

Market Predictions for 2023

While Not Rosy, Still Fair Share of Opportunities Ahead By Erica LaCentra As we head into the fourth quarter of 2022, predictions for what the real estate and housing market will look like in the coming year are pouring in. As mortgage rates continue to rise due to interest rate hikes by the U.S. Federal Reserve as a means of combating inflation, the general consensus across the industry is that