A SWOT Analysis By Erica LaCentra The real estate market is a dynamic, ever-changing industry. As we get into 2024, it is important to understand the current state of the real estate market to identify where the greatest opportunities exist. To better analyze the real estate market, it can be useful to utilize a SWOT analysis. As a tried-and-true strategic planning tool, it can provide insights into the strengths, weaknesses,
Balancing Automation & the Human Touch By Erica LaCentra Artificial intelligence (AI) is rapidly transforming the real estate and mortgage industries, revolutionizing tasks from routine data processing to customer service interactions. However, while AI has found its place in various facets of these spaces, its integration into marketing strategies remains relatively unexplored although, that is quickly changing. As marketers in this space as well as other industries, begin to identify
… And Three Hotspots for the Real Estate Investor to Consider By Erica LaCentra As rising inflation and interest rates persist in 2023, it is understandable that real estate professionals who enjoyed strong performance in the rental market over the last two years are taking a more cautious approach to their investment plans in the coming year. Rental growth is continuing to slow, and investors are likely seeing property cash
Rentals Will Still Reign Supreme in 2023 By Erica LaCentra Investors probably wish they had a crystal ball to easily predict what the new year will hold for real estate and more importantly, where the biggest opportunities in the market will be. However, even without a crystal ball, predictions are in for what 2023 has in store for the real estate industry. Investors will need to be shrewder and savvier
Data Provides Greater Insight and Potential for Success for Industry Professionals By Erica LaCentra Companies in the real estate industry today are in a unique position where there is truly greater access to data than ever before. Long gone are the days of making decisions based only on anecdotal evidence, historical trends, and experience within the industry. Having the ability to pull accurate data in real time is empowering those
While Not Rosy, Still Fair Share of Opportunities Ahead By Erica LaCentra As we head into the fourth quarter of 2022, predictions for what the real estate and housing market will look like in the coming year are pouring in. As mortgage rates continue to rise due to interest rate hikes by the U.S. Federal Reserve as a means of combating inflation, the general consensus across the industry is that