Market Report

How Real Estate Will Surprise Us in 2024 By Carole VanSickle Ellis At the start of 2023, many real estate analysts expected the year to bring a “return to normal” for real estate the same way many Americans had hoped for a “return to normal” following the COVID-19 pandemic lockdowns in previous years. However, as the year progressed, real estate trends clearly showed “normal” might not look quite the way

Read More

Maximize The Profits on Your Renovations

Take a True Look at Each Deal in Front of You By Rodney Mollen Renovating properties has been a tried-and-true method of creating investment value in real estate for decades. During up markets and down markets alike, there are always opportunities to create value-add profitability with a good renovation strategy. Finding the right deals presents one challenge for investors, while another key factor is identifying the best renovation for each

Read More

From Appraiser to CEO And Everything In Between

Larry Goodman, CEO, HomeVestors of America By Carole VanSickle Ellis When Larry Goodman, CEO of HomeVestors of America, graduated from the University of Alabama with a real estate finance degree in 1987, he dove right into the industry as a real estate appraiser in Miami, Florida. It was not long before Goodman expanded his area of expertise, branching out from residential real estate into commercial properties. “That was a great

Read More

Unlocking the Potential of AI in Mortgage Marketing

Balancing Automation & the Human Touch By Erica LaCentra Artificial intelligence (AI) is rapidly transforming the real estate and mortgage industries, revolutionizing tasks from routine data processing to customer service interactions. However, while AI has found its place in various facets of these spaces, its integration into marketing strategies remains relatively unexplored although, that is quickly changing. As marketers in this space as well as other industries, begin to identify

Read More

The Business Case for Centralized Services

Reduce the Complexity of Managing Multiple Services By Jason Myers Single-family rental (SFR) property owners and operators of all sizes face a similar challenge when it comes to working with multiple vendors for different required services, and that is hoping that those providers can get the job done efficiently and on time. Regardless of portfolio size, SFR investors, institutional owners and property managers commonly rely on their local or regional

Read More

What We Learned About Auction in 2023

How it Will Prepare You for 2024 By Amy Daniel Auction, once a market dominated by investors, is becoming more mainstream. People who previously were frightened by the process are no longer afraid to go down the auction path. In the last year, there was a shift to where everyday homebuyers became more comfortable with the auction process. Based on ServiceLink’s 2023 State of Homebuying Report (SOHBR), which surveyed 1,000

Read More