Old-Fashioned Standards, Modern-Day Success
Fay Servicing CEO Ed Fay believes every good relationship is long-term and evolutionary When Ed Fay, founder and CEO of Fay Servicing, discusses best practices in mortgage servicing, he likes to talk about the “something old” his company offers customers and clients. “We are about ‘old-fashioned’ standards in our business: talking to people, understanding what the situation is, trying to find the best solutions and just working out distressed loans,” said Fay. “We started out exclusively as a special servicer, and everything we have done since then stems from our efforts to expand the aspects that people like most about us: the quality of care we provide on both the investor side and the customer side.” Fay Servicing was founded in 2008 to meet the biggest industry challenge at that time: handling an expanding onslaught of past-due mortgages. Fay’s previous decade in the servicing industry working with household names like Countrywide and HSBC gave him unique insight into the ways the industry was changing—and not always for the better—in the wake of the housing crash. Fay hoped to avoid the financial losses to investors that come with a “collection-shop” approach to mortgage servicing. His clientele clearly appreciated the effort. Today, Fay Servicing is active in all 50 states. Its affiliated businesses, such as its renovation and fix-and-flip contracting services, operate in 49 of 50 states. “We do not try to be all things to all people, but we do try to treat every single person we work with the right way,” Fay said. “We work with different styles of loans than most servicers, and our style is a little different from other servicers as well.” Fay is particularly proud of his company’s customer satisfaction ratings, which hover just over 98% even though many customers at the company are in some level of mortgage distress when they first encounter the company. He credits that high level of satisfaction to his company’s dedication to helping borrowers work through their payment issues, including figuring out ways to bring loan payments down when refinancing is not an option. Fay Servicing also helps customers visualize foreclosure alternatives, such as selling and downsizing, rather than simply accepting the default. Each customer is assigned to a specific company representative rather than being treated as a case number and bounced through an automated system. As a result, Fay Servicing is often able to create winning situations out of losing ones. For example, in Chicago, the company was able to work with the owner of two homeless shelters to avoid foreclosure on those properties. Another customer who bought her home in 2006 and faced litigation and delinquency shortly after, described Fay Servicing getting her mortgage as “a blessing” due to the efforts of her personal account manager. “Foreclosure is, frankly, not good for the community. Our core business is being a servicer, and both our servicing business and our affiliated businesses support that,” Fay said. “Having additional ways to help people makes a big difference.” Creating Long-Term Relationships Fay focuses on flexibility, and his company structure demonstrates that. In addition to servicing performing and nonperforming notes, Fay Servicing’s affiliate companies have done more than 4,000 flips, served countless insurance clients and made thousands of sales. They take pride in always helping investors and borrowers look at challenges and opportunities from every angle. “We wanted to create a unique situation for our customers and investors that helps them cover all their bases,” said Fay. He emphasized that his company is a servicer first and a flipper second. “I never compete with my clients, but it is my job to make sure I meet my fiduciary responsibility to tell my client what the payoff will be if they repair a home first compared to selling quickly,” he said. “Once they make that decision, we are positioned to help them make repairs, make the sale and, if they want to source properties, we can help with that as well.” Al Roti, president of Construction Renovations LLC, the construction and contracting affiliate of Fay Servicing, explained how his company works with Fay Servicing to provide that wide-angle perspective to investors. “We do things differently thanks to our phased workflow. We break down the renovation process so each specialist is focused on one phase of the workflow: multiple stages for pricing, comps and actual repairs; a billing team; and a management team once the renovations are complete,” he said. Roti believes A-to-Z asset managers who handle procurement, construction and then sales or renting are simply spread too thin to perform at optimal levels for their clients, even if they are experienced in all of those areas. To combat this on behalf of investors, Roti’s experts obtain multiple opinions, present them to investors and leverage their own specialized expertise to create a winning scenario for the project. Fay explained that Roti’s unique approach to his side of the business is the kind of trait he looks for in every member of his staff and servicing team. “Every time I am looking to add opportunities for our investors, I go out and I look for the smartest people in the country and the brightest people in the industry,” he said. “We have a number of different companies, and the thing that ties them all together is hard work, good people and a willingness to integrate to serve the customer and the investor.” Key to Future Success That integration that Fay holds so dear has been a driving force in every angle of Fay Servicing’s evolution since he started the company out of his house in 2008. “My primary goal has always been treating people the right way,” he said. “Part of that includes having integration in the business.” To Fay, integration is also the reason real estate investors and professionals survive economic downturns—or the reason they don’t. “Whether you earn your experience the hard way or you hire it, you have to have very good, very detailed knowledge about the space in which you are
Read More