The National Rental Home Council
Much More Than “Just An Investment” By Carole VanSickle Ellis In February 2012, Warren Buffett, chairman and CEO of Berkshire Hathaway and famed “Oracle of Omaha,” sent the single-family residential world into a tailspin when he observed during an interview on CNBC’s “Squawk Box” that he would “buy up a couple hundred thousand” single-family homes if he could see a practical way to do so. Citing the need for an “enormous” management infrastructure as the reason he would not actually take the single-family rental plunge, Buffett continued, “I would load up on them,” and concluded, “If I was an investor that was a handy type…I could buy a couple [single-family homes] at distressed prices and find renters…I think that’s probably as an attractive an investment as you can make now.” Although Buffett held true to his word and stuck with investments in REITs (real estate investment trusts) instead of rentals, the rest of the real estate investing world, including a number of institutional investors and Wall Street firms, listened closely and took action. Today, little more than a decade after that fateful interview, institutionally owned single-family rentals (SFRs) play an outsized role in the housing market despite accounting for less than 2% of the overall market. Some media outlets and industry outsiders may portray institutional rental owners as a threat to other elements of the SFR industry, but David Howard, CEO of the National Rental Home Council (NRHC), believes that the industry benefits when everyone, from the behemoths to individual owners, works together. This is the message he delivers daily in Washington, D.C., and around the country as he works tirelessly on half of the council and the SFR industry. “Members of the NRHC come in all shapes and sizes, from large, national companies to small, local businesses to individual owners and everything in between,” Howard said. “Much of what we do at NRHC involves educating and informing policymakers about the critical role the [SFR] industry plays in the broader housing economy,” he continued. NRHC membership also includes SFR service providers, build-to-rent developers, and a vast array of business partners in the industry as well. Howard says that because the industry is new and often misunderstood, it is essential that SFR owners and partners have advocates in Washington, D.C., and elsewhere. “A lot of my job is walking the halls of Congressional buildings,” he noted. “NRHC serves as an advocate for the entire industry.” “There has been a perfect storm that has facilitated the growth of the rental housing space and, more particularly, the single-family rental sector,” said Mahesh Shetty, CEO of ILE Homes. “The space is still very fragmented, but there is a very positive long-term outlook because all of the forces — the demographic trends, the macro trends, appreciation — all lend themselves to growth in this particular sector. Shetty added he expects the SFR industry and institutional owners to emerge and become even more important to the housing economy as interest rates continue to rise from recent historic lows. “The path to the future is inclined toward companies that are operators, who can manage effectively while taking care of customers, and that are effective in creating value for investors,” he said. NRHC considers its role in this growth process to help owners operating at all scales to provide SFR-related solutions to “a housing market challenged by a stark undersupply of homes and continuing affordability concerns.” Howard, himself, describes the council’s primary purpose as “addressing the housing supply crisis by investing in communities and neighborhoods to support a housing market that can meet the needs of all Americans and their families.” This goal, which tops the list of the NRHC’s policy platform key points, is supported by efforts to “enhance the diversity of housing opportunities,” and “advocating for common-sense legislation governing housing development.” Howard noted a crucial component in reducing inventory-related market tensions will be the creation of policies at all levels of government regulation that will enable builders to “do what they do best” without preventing development of owner-occupied and rental housing or creating capital bottlenecks that interfere with the flow of funding for local residential projects. Not Just About Investors & Landlords: Residents Take Top Priority One of the elements of NRHC that sets the organization apart, Howard said, is the council’s prioritization of residents’ quality of life and community involvement. This is not just philanthropy; it is also good business. “We believe all Americans should be supported by policies that provide access to quality housing, no matter where they are on the continuum of renting or owning,” Howard said. “They deserve the same commitment from policymakers that homeowners are afforded, and our members encourage residents to be good citizens and active, involved members of the community.” Statistically, this kind of business practice benefits the entire community as SFR companies cumulatively pour more than $4 billion into home rehabs, create roughly 50,000 related jobs, and generate more than $300 million in local taxes and revenue each year. Historically, renters and their landlord have often been marginalized by their communities. Often, single-family rental properties have been seen as “a bet against homeownership,” Howard explained. “In reality, SFR assets are an important piece of a vibrant housing market and a steppingstone to homeownership,” he concluded. NRHC member Dana Sprong, co-founder and managing partner of Vinebrook Homes, has a mission for his company that intersects with these aspects of NRHC perfectly: providing affordable workforce housing. “We are really the only large SFR company with a singular focus on acquiring, rehabilitating, and leasing affordable workforce housing,” Sprong said. “Our goal has always been to provide hardworking folks with the opportunity to create their own version of the American Dream: access to clean, safe, affordable homes that can be leased or serve as a steppingstone to a home purchase.” Sprong explained that many of today’s rental residents find there are advantages in addition to affordability when it comes to renting a single-family home. “For starters, you have the ability to
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