Guardian Asset Management
The First Line of Defense in Property Preservation By Carole VanSickle Ellis When Jerry Mavellia and Dan Leader, CEO and COO for Guardian Asset Management, respectively, formed their company in 2007, they did so with the knowledge that there was going to be an increase in foreclosures and defaults that would necessitate their services. “There was a real need for repairing and restoring properties as well as preserving and preparing them for resale,” said Mavellia, who had founded his first asset management company specializing in property preservation in 1995. After selling that company, Mavellia and Leader teamed up to create Guardian Asset Management in order to provide the housing industry with what they describe as “a forward thinking, client-centric national inspection, maintenance, and repair company.” “Property preservation is not easy,” Leader noted. “You do not get to pick and choose property location, and we function as ‘first responders’ when distressed assets come into inventory.” With a cumulative experience in excess of 50 years, Leader and Mavellia were perfectly suited to the challenge. In 2007 alone, lenders started foreclosure proceedings on 1.3 million properties, and another 2.3 million entered the pipeline in 2008. When a property enters foreclosure, asset preservation specialists are entrusted with the care of the outside and, in some cases, inside of the property — even if it is occupied in some cases. In the mid-2000s, not many companies were equipped to handle the volume and severity of the onslaught of foreclosures that hit lenders’ books all at once. Guardian Asset emerged in time to work closely with government agencies, servicers, large and small banks. The company set as its “true mission” the development of client-centric partnerships. “This mission is both rewarding and, at times, challenging,” Leader acknowledged. “We have taken over some areas that our predecessors had found to be tough markets, and we were proud to help make those communities better places to live,” he said. “We are not just serving our clients; we are serving and restoring communities by helping preserve properties for resale and improving the overall value of local real estate.” Treating Clients as Partners in the Process One of the benefits of being in the business of property preservation for decades is a clearer view of the real estate and lending industries that newer entrants to the sector cannot leverage. Leader explained that at Guardian Asset, all employees prioritize the relationships between company and client. “We do not look at ourselves as vendors,” he said. “It is a true partnership.” This partnership element means that Guardian Asset incorporates a dedicated client service team and client performance metrics into its own evaluative processes when dealing with daily operations. “We play an integral part in the success of our clients’ operations, so we prioritize hitting deliverables, helping them achieving favorable ratings on servicing scorecards, and assist clients navigate the evolution of requirements from federal agencies, banks, and other lenders,” Mavellia said. “We are so much more than just being the vendor that cuts the grass and takes out the trash.” Asset preservation, when applied to the concept of real estate, is certainly far more than boarding up a few windows or changing the locks on an abandoned property. It can also involve performing inspections on a property, winterizing it or protecting it from severe weather, estimating and managing repairs, and ongoing maintenance work. Lenders and others holding real estate as collateral rely on property preservation specialists to help them keep assets in good condition so that they retain or rise in value and may ultimately be marketed and sold in order to redeem the money lost on the nonperforming loan. “It requires a certain mindset from everyone in the company,” Leader said. “Our workforce needs to have the mindset that we are going to step in and take action to make the properties safe and secure so they can be marketed to the general public all while adhering to regulations put forth by government agencies and local municipalities.” This mindset also requires serious attention to detail, as banking regulations and the expectations of lenders have become much tougher since the housing and mortgage crises. “Quality reporting and documenting the work we perform has certainly become a focus in the industry,” he said. Part of treating clients like partners in the preservation process involves sending out only the best and most reliable service providers to those clients’ properties. Unlike most property preservation service providers, Guardian Asset maintains its own field crews of W-2 employees in key positions within the United States. Mavellia and Leader view the move as a demonstration of their commitment to clients and quality control, calling it “an insurance policy for our clients” because they are committed to having staff in “high-touch areas” and high-volume areas. “We are not just passing orders down to other contractors or vendors,” Mavellia explained. “We know who is at a property and what services they are providing. Having our W-2 guys in the marketplace is another layer of risk mitigation and protection.” Combining Service, Experience & Technology With an eye toward risk mitigation and reliability, Guardian Asset has incorporated innovative technology into its processes. The company uses a full-service property management platform with both client and vendor portals to optimize transparency and create a smooth management environment in the process. “We have a dashboard reporting module that enables our clients to view real-time reporting and progress of services ordered, and that platform integrates with other industry platforms like Black Knight and Yardi seamlessly,” Mavellia said. He noted that the company also offers mobile solutions and encourages vendors to use these tools to “route their days” to optimize completion of preservation and inspection orders. “Our platform leverages technology like GEO-tagging to create a ‘fingerprint’ to prevent mistakes when it comes to which properties are entered, inspected, or preserved,” Leader explained. “The photos taken through our mobile applications are automatically stamped with date, time, and GPS location data that is tamperproof.” Since property preservation sometimes involves entering
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