RCN Capital
Building Relationships Beyond the Loan By Carole VanSickle Ellis When Jeffrey Tesch, CEO Of RCN Capital, started his company in 2010, he did so with the knowledge that he was tackling a difficult project at a nearly impossible point in history. However, Tesch believed the service RCN could provide would not only be invaluable to the real estate investing community; it would be essential to the housing market recovery. With these ideals in mind, he dove into the private money sector headfirst. “We started RCN in 2010, smack-dab in the middle of the banking meltdown and foreclosure crisis,” Tesch recalled, adding, “The reason we started the company then was we believed there was an opportunity to deploy capital to investors who were buying properties, fixing them, and providing good, clean homes for families to live in. It was hard for many people to see it in the moment, but it was a great time to be involved in the financial side of the market.” Tesch said that although at the time starting a new lending company seemed like a nearly impossible task to those “outside” watching the process, his original team members, most of whom still work with RCN, held a firm belief that the complicated lending environment at that time was actually an environment in which investors would be desperate for workable options. “At that particular time, it looked like a real mess, but in hindsight, it was so clear,” Tesch said. “The banks did not want to own the houses; the investors had the opportunity to buy and fix them, and the only component missing was the capital that would enable these investors to buy those houses.” RCN filled that gap, and, 13 years later, continues to serve the real estate industry and identify new, creative ways in which to do so. Alan Johnson, director of originations at RCN, recalled a client for whom RCN’s creative thinking paid off in significant ways more recently. This client had been holding about a dozen properties in a rental portfolio and was looking for a way to boost his cash flow. Although many investors would consult a designated financial advisor in this situation, Johnson’s client asked RCN, and specifically Johnson, for advice as well. “At that time, rates were extremely low, even in the private-lending sector,” Johnson said. The client ultimately opted to refinance all of his properties, thereby increasing cash flow on every one of them. As a result, he was able to leave his traditional 8-to-5 job and begin investing full-time. Johnson said he recently heard from the investor, who reported that his entire family had been talking about RCN at the dinner table the previous night. “He said he was just calling to find out more about his [loan origination team] because of what that process had meant for his family,” Johnson said. “It was a ‘Wow’ kind of moment for all of us. That is the kind of thing you cannot put a price tag on.” A Strong Foundation of Thinking Forward Tesch and RCN started out with a strong sense of purpose, believing they were meant to support, fortify, and ultimately evolve with the private-money industry. “As private lenders, it is tempting to think of just ‘customers’ or ‘investors,’ but you really want to think about the customer of the customer as the person you are really serving,” Tesch said. The customer-of-the-customer, of course, is the end-buyer or resident of the property that a real estate investor has financed and renovated or rehabbed. Tesch believes that thinking of the wellbeing of that eventual permanent or semi-permanent resident creates a lending environment in which the best outcomes are achieved for everyone involved in the investment process from start to finish. “If you think about the resident, that leads you down a different path than you might otherwise follow,” Tesch said. “For example, if interest rates rise and we think about what that end customer needs (which also gives us insight into what our borrowers and investors really need), then we realize that the end customer needs an affordable mortgage so they can buy the property or an affordable monthly rental rate so they can rent it. That tells us that we need to lend in a way that enables the investor fixing up and selling or renting the home to provide that customer with the ability to pay those rents or get that mortgage. When we provide a product that will help them garner those results, we provide a product that is needed throughout the industry.” “It all comes down to understanding our perception of our space,” explained Erica LaCentra, RCN’s chief marketing officer. She said that Tesch, a real estate investor himself, had negative experiences in the private lending industry before becoming a private lender. “There was no consistency,” she said, “and some of those lenders in the early 2000s were not particularly interested in whether a borrower could pay off the loan because they were just as happy to take the property from the investor instead of getting the loan payments. From the beginning, RCN has been dedicated to the professionalization and legitimization of the space, so our company has stayed far away from those types of practices.” According to Johnson, a big part of thinking forward in lending is about relationship building, a passion to which he dedicates a great deal of time at RCN in his role as director of originations. As director, Johnson is heavily involved in training loan originations teams. “You cannot fake relationship building,” Johnson explained. “You will never build a good relationship by faking anything. When we bring people onto the RCN team, we look for people who listen, who can empathize, and who relate to our clients and the end customer, also. At the end of the day, a satisfied investor means repeat business because investors generally do not do just one loan every five or 10 years. They might do five, 10, or 20 loans a
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