Quinn Residences
Purposefully Built for Rent By Carole VanSickle Ellis It was a very happy Valentine’s Day in February 2020 when Quinn Residences closed on its first project, a 93-home community in Raleigh, North Carolina. The company had big plans for the townhome community, including a shift from the for-sale community it had been to something that was still emerging as a distinct industry in early 2020: a purpose-built community of single-family homes for rent. The community consisted of 13 completed homes and room for another 80, so things were going to take off fast. It was an exciting time, recalled Quinn’s chief executive officer, Richard Ross. “We felt (and still believe today) there is a really big opportunity to build a best-in-class operating platform that gives people a truly institutional experience that just makes living easier, safer, and more accessible for people,” Ross said. “At that time, no one had really done a great job of utilizing technology and the advantages of the institutional experience for a community consisting entirely of rentals.” The fledgling company dove into the project, but just one month later, a global pandemic changed everything. Of course, said Ross, that community and the ones that came after ended up being just what residents wanted and needed as lockdowns began and an increasing portion of the population realized they needed more living space and fewer “shared walls” in the era of COVID-19. “Starting a new business is always a little uncertain, but we knew we had a very solid business plan,” Ross said. “It turned out even in the middle of a pandemic, we were offering exactly what people wanted and needed: a place of their own where they could find quality, opportunity, community, and a high level of service.” From that point on, Quinn Residences has not slowed down. Just four years later, the company boasts 38 communities comprised of more than 5,000 homes spread throughout the southeast from Florida to North Carolina and in various stages of development. At present, fully 1,900 homes are completed and operating across 17 communities. Recently, Quinn’s first community, Houndswood Village, was featured on Market Place Morning Report in July 2023, showcasing the fact that it is dedicated to families that love their pets. Every home offers amenities tailored to the needs of a loving pet owner, including phone-controlled locks that let dog walkers inside without permitting access to the rest of the house, scratch-resistant wooden floors, and even a special “dog cubby” under the stairwell with room for a dog bed, water bowl, and a little bit of canine décor. Of course, the community also offers a dog park, dog-washing station/pet spa, and plenty of neighbors with furry friends. “Houndswood, like all of our communities, is modern, energy-efficient, and offers homes with a two-car garage, private backyard, and office work area,” observed Colleen Yeager, chief operating officer at Quinn. Although Houndswood is the only Quinn Residences community with such a distinctly “furry friends” theme, all Quinn communities are designed with community, eco-friendliness, and high-caliber service in mind, she added, noting, “Most of our communities have or will have a dog park, playground, and greenspace, [while] larger communities will provide a swimming pool and clubhouse facilities.” “Our homes are brand-new, offer smart-home technology, and are designed to offer residents a no-maintenance lifestyle with outstanding customer service,” said Ross. He continued, “A large portion of the renting population today is renting by choice rather than necessity, and that means offering flexibility and low- or no-maintenance options is a huge driver in this business.” Quinn offers app-based service and maintenance request options as well as lawn maintenance. “We want to build not just homes, but actual communities that enrich people’s lives,” said James Howley, chief investment officer at Quinn. “People are raising families and making cherished memories in our communities, and they are doing it while paying reasonable rates on places they can be proud to call home.” A Permanent Shift for the Better Historically, renting in the United States has been viewed solely as a steppingstone to homeownership. As recently as 1981, academics like Allan Heskin, professor emeritus in the University of California Los Angeles Department of Urban Planning, were publishing research stating unequivocally, “Being a tenant has never been part of the ‘American Dream’” and “Tenant’s immediate interests seem to lie in opposition to those with property” (International Journal of Urban & Regional Research, July 1981). Just four decades later, however, Quinn Residences leadership finds this verbiage no longer describes the majority of the renting population. “The preference for renting is going to be permanent [for this generation],” stated Ross. “From what we have learned since our inception in 2020, a third of our residents will eventually move out and buy a home when they are able.” He went on to say these residents are able to save money for that down payment in part because Quinn communities tend to be between 40% and 50% less expensive than owning a comparable property in the same area of the country and the company also diligently reports “positive credit,” meaning rent payments made on time. This helps residents improve credit scores over time. For this group, renting from Quinn Residences is a solid step on the path to homeownership. However, the remaining two-thirds of Quinn’s renting population are what Ross refers to as “renters-by-choice.” They are not on a path to homeownership because they do not choose to be, but they are choosey about where they rent. Ross explained, “These people want the flexibility of renting, the bells and whistles that come with brand-new homes, the no-maintenance lifestyle, the eco-friendliness, and the community that is created when people are not moving out every year but staying for extended periods of time. The American Dream is changing for a substantial percentage of the population, and it is not necessarily buying a house, living in it for 30 years, and then cashing out anymore.” Yeager noted Quinn’s communities are designed to foster the elements
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