A Different Vision for Housing
A Unique Strategy Keeps American Homes 4 Rent Ahead of the Curve by Carole VanSickle Ellis American Homes 4 Rent is a relatively young company. First conceptualized in 2011 when national indices were ranking “improvements” in housing based on the degree to which a market was losing in the single digits instead of double ones, the company was the first Wall Street institution to snap up single-family homes during the Great Recession. That was not at all what American Homes 4 Rent intended to do, however. The founders’ ability to view opportunities and potential threats in the housing market from a completely different angle than the rest of the financial powerhouses of that era has set American Homes 4 Rent apart ever since. “When we formed American Homes 4 Rent, we had a very different vision than that of our peers later,” recalled David Singelyn, CEO and trustee for the company. “While they viewed the 2011 market as an opportunity to buy houses at an attractive price and resell later when the market recovered, essentially taking the opportunity as a trade, we saw it as a chance to acquire homes and create a platform that would truly scale over time while offering residents a chance to live in desirable, affordable homes and investors a chance to invest in a company complete with its own drivers to growth.” Replicating Success by Starting “From Scratch” American Homes 4 Rent was first conceptualized in 2011 by American self-storage billionaire B. Wayne Hughes, who is ubiquitously referred to by his middle name. Hughes served as chairman of the board from the company’s founding in 2012 until 2019, when he retired at the age of 85. By that time, the company had nearly 53,000 single-family rental homes under management and was providing housing to roughly 200,000 residents while creating more than $1 billion in annual revenue. Singelyn credits the company’s wild success in residential real estate to leadership figures who understand many aspects of the real estate market and have great experience and successful track records in other sectors of the market. Hughes himself had founded one of the nation’s largest real estate investment trusts (REITs), Public Storage, four decades prior to launching American Homes 4 Rent and had founded a real estate company, American Commercial Equities, that owns and manages retail and office properties in California and Hawaii. “In 2011, when even the biggest Wall Street firms were still learning the business, our management and leadership teams were made up of people who had historically been operators of real estate and had cut their teeth on consumer-related real estate,” Singelyn explained. Because of this deep well of experience, early leaders at the company believed it would be important to “start from scratch” when it came to creating the American Homes 4 Rent operating platform and setting the stage for its growth drivers. “We went through a number of life cycle events to get where we are today,” Singelyn said. “In the early days, we were in the middle of a land and property rush while also building the operating system from the ground up. It was all done from scratch.” The company needed a completely new take on existing operating platforms because it planned to institutionalize single-family rentals – not sell its properties when the market recovered. “We did constantly evaluate what had been successful in Public Storage and other ventures in which our founders had been involved, but that led us to focus on achieving financial flexibility rather than trying to utilize an existing system that did not fit the new company’s needs,” Singelyn explained. Access to Capital Financial flexibility manifested as a simple concept and goal: access to capital (and assets to acquire at an appropriate price point using that capital) at all times. Because American Homes 4 Rent looks at its acquisitions in a more permanent light than other institutions in the industry, it is imperative the company always has the financial wherewithal to acquire more properties to grow the business and generate returns. This has led to some creative and far-reaching problem-solving as the national housing market has recovered since 2011. “About four years ago, we were in a strong growth phase when we realized that the ability to buy single-family homes at attractive prices and below replacement costs was becoming less viable each year as price appreciation recovered from the housing crisis in 2008,” Singelyn recalled. “We realized we had to make sure we had adequate channels of growth in our future, and that meant multiple points of access to capital.” The company immediately began cultivating and refining three channels to capital and acquisition: buying existing homes (the “traditional channel”), acquiring brand new homes from national builders, and developing new neighborhoods via the burgeoning build-to-rent model. “We started testing the build-to-rent concept wherein we would acquire land, work with our own development team, and build homes specifically for rental,” Singelyn explained. Although the term “build-to-rent” is ubiquitous today, at the time American Homes 4 Rent was far ahead of the curve. The company’s rental homes are also a far cry from other new builds when it comes to bringing value to owners and residents because they are built with preventative maintenance and longevity in mind (see sidebar). “These are higher entry-level homes than you will see if you buy conventional new construction,” Singelyn said. “We use materials that create a better maintenance experience for ourselves in the long term, that are better for the resident because they are cleaner and more visually appealing, and that are better for the environment because they do not have to be replaced as often, if at all.” Build-to-rent strategies have another advantage when deployed en masse in the manner in which American Homes 4 Rent has done: They offer dramatic advantages associated with efficiencies of scale. The company often builds 50 or 100 contiguous homes in the same neighborhood, which enables residents to enjoy many of the amenities that would normally come
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