The Fix & Flip Investment Niche
Profiles of Seven Fix & Flip Investors and Their Specific Markets By Carole VanSickle Ellis Fix-and-flip real estate has never been higher profile than in 2022, when “property porn,” algorithm-driven bulk purchases, and reality real estate television have taken a pandemic-lockdown-fueled center stage in the public consciousness. However, while more people are thinking about “flipping” than ever before – either because they are worried that cash buyers will price them out of the competitive market or because they want to get in on the action themselves – fix-and-flip profits are falling. According to data released by real estate analytics firm ATTOM Data in July 2022, profits on fix-and-flip deals have hit 13-year lows despite about one in every 10 home sales being a flip during Q1 2022. “When flipping, it’s all about the numbers,” explained Paige Panzarello, a California-based investor known as the Cashflow Chick who focuses primarily on non-performing notes but also collaborates with other investors and sometimes flips properties herself. “A lot of people love to create things that are beautiful from something that is ugly — myself included — but watch the numbers closely,” she continued. “Investors know you make your money when you buy the asset and you collect it when you exit the project. The market is changing quickly right now, and that is something every flipper is watching very closely.” Due to rising materials and labor costs as well as supply-chain disruptions, the fix-and-flip process is evolving with exceptional speed in today’s economy. However, for experienced and determined flippers, things are just getting started. This month, REI INK spoke with fix-and-flip investors operating in markets across the country to get an idea of how this element of the real estate investing industry is evolving and what investors should expect in the months to come. » Greater Atlanta, Georgia Growing with the Pandemic “Reset” Featured Investors // Kathryn and Britt Harbour Atlanta, Georgia, has been known as “Hotlanta” since the 1950s, and the southeastern city has a tradition of constant growth and expansion. John Ryan, marketing officer for the Georgia Multiple Listing Service (MLS), described it as “such a transient town [where] there are always people moving in who need housing.” Because the Greater Atlanta area extends outward into 11 counties and continues to extend, fix-and-flip investors in the suburbs have found the home to the world’s busiest passenger airport and 16 Fortune 500 company headquarters an ideal market in which to operate. Since the advent of the COVID-19 pandemic, Atlanta has benefitted from remote-work trends, a relatively lower cost-of-living compared to other metro areas of its size, and proximity to the single largest and fastest-growing container terminal in the country, Georgia’s Port of Savannah. Suburbs like Kennesaw, Marietta, and Acworth, where Kathryn and Britt Harbour have been flipping properties for more than a decade, are growing faster than ever in 2022. “Since COVID-19, there has been a reset going on as people move here from New Jersey, Michigan, Illinois, and California,” said Britt, noting that increased buyer activity is driving suburban prices skyward. In Kennesaw, for example, home prices were up more than 20% year-over-year. By the same measure, the volume of homes on market in June was down nearly 30%. A Market Ripe for Creative Deals For flippers like the Harbours, these numbers are staggering but manageable because they have been working in the area for quite some time. Additionally, Kathryn is a realtor and specializes in the historic and semi-historic flips that make Harbour properties uniquely appealing to sellers. The couple recently flipped a commercial property just off Marietta’s historic square that involved working with the seller to rezone the property before the purchase. The building was in terrible disrepair, with massive termite damage to the original structure and updates that Britt described as having been “made here and there, using whatever materials were available, for the last 100 years.” Despite the challenges, the Harbours were able to renovate the building and get it under contract quickly. Kathryn noted one advantage of flipping commercial buildings in today’s market can be the higher numbers these properties usually bring to a sale. “With residential fix-and-flip deals, you must always consider the appropriate ARV for the area,” she explained. “If you need to put in a $100,000 kitchen but you are not expecting to sell for more than $500,000, that makes your budget very tight [in SFR deals],” she explained. “In a commercial building, especially if you get a great deal like we did, you can go in and make it a labor of love.” That labor of love paid off in large part because the Harbours, like many active fix-and-flip investors, have an extended and long-lived network in their area. “We were able to buy the property because the owner knew us, and we did a lot of the work on it ourselves or with contractors we already know and trust,” Kathryn said. “We are always looking for properties that are off market, talking to tons of potential sellers, and if we really like a deal, we keep it.” Massachusetts A Market Like No Other Featured Investor // Tom Truong As recently as the end of June, analysts were wondering aloud if the Massachusetts real estate market might tumble later in the summer while also speculating the market might just keep heating up. It was hard to blame them for their uncertainty; a 12.4% year-over-year increase in the statewide median sales price in May and two-year leap of 38.8% made it hard to see dark clouds on the horizon. However, falling sales volumes and steep competition were already complicating transactions, and investors like Tom Truong, an eXp Realty team leader and influencer, could tell that the coming months would reward investors with specialty strategies and the resources to generate and convert leads on deals. As far as flipping goes, Truong said, the Greater Boston area is still experiencing strong levels of activity for experienced investors willing to dedicate their resources to generating
Read More