RealtyTrac Names Rick Sharga EVP of Marketing
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Rick Sharga has rejoined RealtyTrac as executive vice president, according to the firm’s parent company ATTOM Data Solutions.
Sharga will oversee RealtyTrac’s marketing and public relations initiatives and implement new marketing strategies to increase brand awareness. He will be responsible for developing and executing a strategic marketing plan that optimizes growth and drives business development.
“As ATTOM continues its growth and expansion in the data licensing business, we also have been revitalizing RealtyTrac, one of the original and strongest online brands in the U.S. residential real estate market,” said Rob Barber, CEO of ATTOM Data Solutions. “Rick’s extensive experience in the real estate and mortgage industry, along with his established industry relationships, make him an invaluable addition to the growing RealtyTrac team.”
Sharga is no stranger to RealtyTrac. For eight years in the early 2000s, he helped develop its internal and external communications program for eight years. He now returns at a pivotal moment, as RealtyTrac once again positions itself as the premier foreclosure listings and search portal.
Sharga returns to RealtyTrac after serving as executive vice president for Carrington Mortgage Holdings and chief marketing officer of the company’s Vylla business unit. He served as the primary spokesperson for the Carrington family of companies and worked with the company’s business development and industry relations teams to identify and secure business partners and opportunities.
He also has previously served as chief marketing officer at Auction.com, where he was responsible for rebranding the company from Auction.com to Ten-X, creating new internal communications programs and coordinating the development of a brand architecture that supported both the corporate and business unit brands.
Sharga makes regular appearances in major broadcast media such as CNBC, FOX Business, Bloomberg, CBS Evening News, NBC Nightly News, CNN, ABC World News and NPR. He is a founding member of the Five Star National Mortgage Servicing Association and is a member of the board of directors of REOMAC. He has been included in the Inman News Inman 100 in 2013 and 2014.