PREIT Launches ‘Shop Local’ Website
PREIT has added Shop Local pages on all of its mall websites, an effort designed to support the ecommerce platforms of the small businesses in its portfolio. The offerings are accessible not only to local audiences but also to the entire PREIT portfolio of consumers.
“Our local businesses are among the enterprises hardest hit by this pandemic. Without robust digital marketing budgets, they are at a disadvantage to their national counterparts. The retail ecosystem is critical to economic recovery and we wanted to be sure we took steps to support those most in need, including putting our marketing power behind our tenants,” said Joseph F. Coradino, chairman and CEO of PREIT. “Our goal in pursuing this endeavor is to take another step in putting our communities first and be even better partners with our tenants moving forward.”
PREIT Malls reach an audience of more than 1,000,000 people through digital channels.
