Offerpad Adds Director, Plans Product Expansion
Bryan LaFranchi has joined iBuyer Offerpad as its national director of Homebuilder Alliances. He was previously with Zillow Group for nine years.
Offerpad’s Homebuilder Alliance program allows homeowners to coordinate the sale of their existing home to coincide with the purchase of a new construction home, eliminating the need to sell the current house before buying. Offerpad pays cash for the current home, and homeowners can apply that toward a new one..
Among other responsibilities, LaFranchi is charged with leading the expansion of the program into new cities as well as new product development tailored to buyers of new-construction homes.
Founded in 2015, Offerpad is headquartered in Arizona, with markets in Atlanta, Austin, Charlotte, Dallas-Fort Worth, Houston, Las Vegas, Los Angeles, Orlando, Phoenix, Raleigh, Salt Lake City, San Antonio, Tampa and Tucson.
