How to Automate SFRs
Quit Wasting Valuable Time and Resources
By Kori Covrigaru
Could you be wasting 2-4 hours a day on manual marketing processes? We recently conducted research on the time spent on manual processes during a rental turnover and found that marketing departments are losing days of their time on processes that could be automated.
For example, let’s say a company has a marketing coordinator who is managing these processes, and they get paid $60 an hour. You are spending up to $480 a day on manual frontend and backend tasks that could be automated through a simple integration. Instead of wasting eight hours on manual processes, you could re-allocate those hours toward more strategic initiatives.
From acquisition to tenant turnover, we will inspect each part of the process, enabling you to streamline your steps and save you thousands of dollars each quarter.
Single-Family Rental Workflows
Single-family rentals (SFR) go through the same cycles repeatedly: acquisition, renovation, tenant acquisition, and tenant turnover. So, you have workflows for every stage of that SFR cycle, but are those workflows fully optimized?
Acquisition
Acquiring new properties is time-consuming when done in the traditional way. There might be travel time, showings, inspections, and contract negotiations involved that could take months. But with a good system in place, you could acquire new properties 100% virtually. PlanOmatic’s Property Insights does the legwork for you. We collect property data for due diligence, renovations, and leasing decisions and provide you with reports to help make property acquisition decisions.
Not only do you get the property condition report, but you also get a Matterport 3D tour. You get accurate property details that you would not otherwise know, and you will better understand the layout, condition, and measurements of the property you are considering.
Renovation
You have found the right property. It is in the perfect location but needs a little beautification. So, it’s time to start the renovation process. How do you keep proper oversight while you are managing your properties from a distance? Try Matterport 3D tours. Schedule a virtual walk-through during different periods of the renovation so you can oversee the construction without having to be there.
Tenant Acquisition
Tenant acquisition is the single most important piece of your workflow: without tenants, you have no income. There is a lot of work involved in marketing your rental property – and photography, virtual tours, and listings take time – but you can streamline these processes. You can schedule your photography through PlanOmatic and use an API integration to manage the process easily.
The API integration works like this: PlanOmatic’s system tells your system the photos and virtual tour are ready, then it will automatically syndicate it across your different distribution channels. In a recent study, PlanOmatic found this process saved time equivalent to three full-time employees.
Tenant Turnover
When a tenant leaves, the entire process begins again. Often, property managers need to renovate, acquire new tenants, and onboard new tenants – all of which take a sizable chunk of time. But let’s look at this process holistically with automation in place.
Manual Process
• The construction team or property manager sends a communication (by email or spreadsheet), letting the marketing team know the renovation is complete. Marketing gathers the communication daily, spending about 2-4 hours on this process.
• Then, your system automatically orders photography and 3D tours. PlanOmatic automatically emails to communicate that the photography is finished and ready to download. The marketing team downloads the assets and uploads them to Dropbox. This process takes an additional 2-4 hours per day.
Automation
• The construction team or property manager simply sends an alert through the client’s system to PlanOmatic, informing them that the house is ready for photography. This will automatically schedule photography.
• When the photography is ready, PlanOmatic’s system will automatically tell the client’s system that the order is ready and then it will automatically syndicate it.
One client confirmed that after implementing PlanOmatic’s integration, they could reallocate three full-time employees’ time to new, more exciting marketing activities.
PlanOmatic Automates SFR Management
PlanOmatic is obsessed with helping property managers and real estate investors be more efficient. Our latest API integration makes it easy to streamline your workflows to save time and money. Learn more about how PlanOmatic integrates with your internal systems by visiting www.planomatic.com/our-services/api-integrations/.
