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Marketing

How to Use Demand Generation to Fill the Top of Your Sales Funnel

The Key to Success is to Connect the Dots By Charlie Calise To generate business from high-quality prospects, companies must have a plan to seamlessly integrate their demand and lead generation approaches.  Here is an overview of demand generation, what media types are best suited to support these top-of-funnel marketing activities, and how to integrate demand generation with lead generation to support your entire sales funnel. What is demand generation?

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Connect the Dots to More Seller Leads

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Utilizing Technology and Data to Optimize Marketing Performance by Robert Rakowski Lead generation and financing are likely the two most challenging aspects of real estate investing. HomeVestors®, the We Buy Ugly Houses® people, is America’s #1 Homebuyer and generates more motivated seller leads than any competitor in the discount homebuying business. Enter Charlie Calise and Imaginuity Charlie Calise is the Chairman of Imaginuity, an integrated marketing agency located in Dallas,

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