Company Spotlight

SFR Marketing Plan

Study Shows One Marketing Tweak Results in 39% Reduction in Days on Market By Kori Covrigaru You can reduce a property’s time on the market by 39% by making one minor change to your single-family rental (SFR) listings: add 3D tours. Is there a return on investment when using 3D tours rather than still photography only? That is the question we set out to answer when we partnered with a

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Increase in 3D Tour Adoption

SFR Owners and Investors Are Optimizing Operational Efficiencies and Leasing Their Properties Faster By Kori Covrigaru 3D tours have been around the real estate market for more than ten years at this point. However, it was not until the pandemic did we see the adoption of 3D tours take off within the Single-Family Rental industry. Owners, operators, investors and property managers needed a tool that would enable them to continue

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3D Tours Utilized on Zillow Rentals

Increase SFR Property Leads by 40% … Decrease Dayson the Market by 30% By Kori Covrigaru Most house hunters start their property searches online today and digital tools such as a 3D virtual tour make viewing a rental home remotely even faster and easier. Whether from a smartphone or laptop, 3D tours allow consumers to get a realistic experience and feel for what a single-family rental (“SFR”) property is like

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Kairos Living

Q&A with Phillip Yates, VP of Operations & Head of Leasing & Marketing How Technology Sets Us Apart from the Competition Q: To begin, tell me a little about Kairos Living? A: Kairos Living began operations in July 2019 based out of Chicago. We are a vertically integrated real estate company that handles all aspects of property ownership and operations from sourcing and acquisitions to renovations, leasing and property management.

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Q&A with Jennifer McGuinness, President of Invigorate Finance

Starting a New Chapter and Looking Ahead REI INK had the opportunity to interview Jennifer McGuinness, the president of Invigorate Finance, a newly formed partnership between Mortgage Venture Partners and Fay Financial. McGuinness brings over twenty-five years of lending and aggregation, banking, asset management, servicing, securitization, and structured finance experience to Invigorate Finance. Most recently, she was the Founder and Head of Aggregation & Structured Finance for Mortgage Venture Partners.

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Making a Habit of Best Practice

Keystone Asset Management Finds Solutions in Every Real Estate Scenario.  By Carole VanSickle Ellis Keystone Asset Management has been on the path to big things from its very inception. Founded in 1995 in Philadelphia, Pennsylvania, Keystone started out, as CEO Ryan Hennessy describes it, as “a real estate company in ‘Philly’ handling distressed bank-owned assets for lenders including Fannie Mae, Freddie Mac, HUD, and various financial institutions.” Keystone is a

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