How to Stay Ahead of the Competition By Kori Covrigaru As a single-family rental (SFR) investor, you have likely seen an increase in competition. The demand for SFRs is up, but with demand up, more investors are adding SFRs to their portfolios. As a result, investors need a way for their listings to stand out. According to Realtor.com’s 2022 Housing Marketing Prediction Report, there will be a higher demand for
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Expanding Your Rental Pool and Decreasing Turn Time By Kori Covrigaru In any industry and in any economic climate, strategic marketing is key. This is especially true in the real estate industry, specifically with regards to marketing rental properties. With tens of thousands of rental properties on the market at any one time, and small investors competing with larger-scale investors, making a property stand out above the rest requires a
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Executive Summary By Kori Covrigaru PlanOmatic, the biggest and fastest provider of Property Insights and marketing services for the single-family rental industry nationwide, partnered with their client, Sparrow, a leading provider of well-kept single-family rental homes nationwide, to measure the impact of using a Matterport 3D Tour for rental property marketing. Challenge Sparrow had 2 main challenges to address in this study: 1. They needed to determine if there would
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Quit Wasting Valuable Time and Resources By Kori Covrigaru Could you be wasting 2-4 hours a day on manual marketing processes? We recently conducted research on the time spent on manual processes during a rental turnover and found that marketing departments are losing days of their time on processes that could be automated. For example, let’s say a company has a marketing coordinator who is managing these processes, and they
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Study Shows One Marketing Tweak Results in 39% Reduction in Days on Market By Kori Covrigaru You can reduce a property’s time on the market by 39% by making one minor change to your single-family rental (SFR) listings: add 3D tours. Is there a return on investment when using 3D tours rather than still photography only? That is the question we set out to answer when we partnered with a
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SFR Owners and Investors Are Optimizing Operational Efficiencies and Leasing Their Properties Faster By Kori Covrigaru 3D tours have been around the real estate market for more than ten years at this point. However, it was not until the pandemic did we see the adoption of 3D tours take off within the Single-Family Rental industry. Owners, operators, investors and property managers needed a tool that would enable them to continue
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