Company Spotlight

Rental Property Marketing

Rental Property Marketing

Expanding Your Rental Pool and Decreasing Turn Time By Kori Covrigaru In any industry and in any economic climate, strategic marketing is key. This is especially true in the real estate industry, specifically with regards to marketing rental properties. With tens of thousands of rental properties...

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Sparrow: 3D Study

Sparrow: 3D Study

Executive Summary By Kori Covrigaru PlanOmatic, the biggest and fastest provider of Property Insights and marketing services for the single-family rental industry nationwide, partnered with their client, Sparrow, a leading provider of well-kept single-family rental homes nationwide, to measure the...

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How to Automate SFRs

How to Automate SFRs

Quit Wasting Valuable Time and Resources By Kori Covrigaru Could you be wasting 2-4 hours a day on manual marketing processes? We recently conducted research on the time spent on manual processes during a rental turnover and found that marketing departments are losing days of their time on...

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SFR Marketing Plan

SFR Marketing Plan

Study Shows One Marketing Tweak Results in 39% Reduction in Days on Market By Kori Covrigaru You can reduce a property’s time on the market by 39% by making one minor change to your single-family rental (SFR) listings: add 3D tours. Is there a return on investment when using 3D tours rather than...

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Increase in 3D Tour Adoption

Increase in 3D Tour Adoption

SFR Owners and Investors Are Optimizing Operational Efficiencies and Leasing Their Properties Faster By Kori Covrigaru 3D tours have been around the real estate market for more than ten years at this point. However, it was not until the pandemic did we see the adoption of 3D tours take off within...

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3D Tours Utilized on Zillow Rentals

3D Tours Utilized on Zillow Rentals

Increase SFR Property Leads by 40% … Decrease Dayson the Market by 30% By Kori Covrigaru Most house hunters start their property searches online today and digital tools such as a 3D virtual tour make viewing a rental home remotely even faster and easier. Whether from a smartphone or laptop, 3D...

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Kairos Living

Q&A with Phillip Yates, VP of Operations & Head of Leasing & Marketing How Technology Sets Us Apart from the Competition Q: To begin, tell me a little about Kairos Living? A: Kairos Living began operations in July 2019 based out of Chicago. We are a vertically integrated real estate...

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Q&A with Jennifer McGuinness, President of Invigorate Finance

Q&A with Jennifer McGuinness, President of Invigorate Finance

Starting a New Chapter and Looking Ahead REI INK had the opportunity to interview Jennifer McGuinness, the president of Invigorate Finance, a newly formed partnership between Mortgage Venture Partners and Fay Financial. McGuinness brings over twenty-five years of lending and aggregation, banking,...

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Making a Habit of Best Practice

Making a Habit of Best Practice

Keystone Asset Management Finds Solutions in Every Real Estate Scenario.  By Carole VanSickle Ellis Keystone Asset Management has been on the path to big things from its very inception. Founded in 1995 in Philadelphia, Pennsylvania, Keystone started out, as CEO Ryan Hennessy describes it, as...

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