The Changing Landscape of Single-Family Rentals By Kori Covrigaru Zillow recently released its 2022 Housing Trends Report, and, boy, have renters evolved. Renters are going on fewer in-person tours, are more likely to have pets, care more about floor plans, and put a higher value on amenities than in previous years. As the rental market continues to change, property managers and single-family rental investors need to know what renters are
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Rental Property Marketing is a Critical Part of the Rental Process By Kori Covrigaru When it comes to single-family rentals (SFRs), the number of days they sit on the market is often the most crucial factor in determining how successful your property will be. Reducing the days on market can be beneficial in many ways, such as keeping your bottom line healthy. The SFR market keeps booming. Compared to the
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Boost Your ROI in 2023 By Kori Covrigaru In today’s world, marketing is no longer just about getting people to your property for viewing. It is about creating an experience that engages them at every point on their journey. According to the New York Times, single-family rental homes accounted for 35% of the 44 million rental units in the United States in 2021. This means the world of property management
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When Running a Long-Term Real Estate Investment Business, Workflows Must be Clear By Kori Covrigaru Between contractors prepping the rental, marketing the property, tenant communications, and everything in between, it is easy for workflows and processes to become muddied. There are numerous people, resources, and steps to each process, but it is possible to streamline your processes and increase your profit. PlanOmatic worked with a client who had an issue
Read More Make the Best Use of Your Marketing Dollars to Create a Major Impact By Kori Covrigaru As the end of the year is coming to a close, your budget may be running low, or the looming recession might have your CFO reducing budgets for 2023. Now, you must decide how to get the most from every marketing dollar. When working with a reduced budget, utilize this four-pronged approach to marketing:
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Create an Experience Your Tenants will Love By Kori Covrigaru Highlights • SFR tenants stay over double the amount of time that multi-family renters stay. • 3D tours and digital leasing processes remove the friction of finding a new rental home. • Properties with family-friendly features like good school districts and pet amenities have more appeal. Single-family rentals (SFR) have less turnover and more demand than multi-family homes. SFR tenants
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