How “proptech” innovators are transforming residential real estate Although early innovators such as Zillow have been around for almost two decades, the full impact of the internet on the real estate industry has come into focus in just the last few years. Dozens of new VC-backed companies have come online and are challenging existing business models. A new type of company called an “iBuyer” (e.g., Opendoor) offers homeowners a new