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  • Charlie Calise0 Posts

    Charlie Calise is the Chairman of Imaginuity. Imaginuity has been responsible for lead generation for the famous We Buy Ugly Houses® company for over 10 years. Imaginuity is the marketing agency that is reimagining marketing for the connected age. The agency’s proprietary AdScience® customer data platform collects, manages, analyzes and activates data to drive more efficient conversions throughout the customer journey. Imaginuity provides integrated marketing services, including brand experience, advertising, traditional and digital media buying, paid and organic search, social media, web development, UX, AI, data analytics and database marketing services. More information is available at www.imaginuity.com or email at info@imaginuity.com.

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Marketing

How to Use Demand Generation to Fill the Top of Your Sales Funnel

  • by Charlie Calise
  • Comment Off
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The Key to Success is to Connect the Dots By Charlie Calise To generate business from high-quality prospects, companies must have a plan to seamlessly integrate their demand and lead generation approaches.  Here is an overview of demand generation, what media types are best suited to support these top-of-funnel marketing activities, and how to integrate demand generation with lead generation to support your entire sales funnel. What is demand generation?

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REI INK is a business publication for serious real estate investors and service providers. As a comprehensive real estate investment publication, REI INK covers all types of real estate investments and topics, including single family, multifamily, commercial, alternative investing strategies, lending, acquisitions and dispositions, property management and more.

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