Auction.com Launches SmartSale to Help Distressed Customers Sell Their Properties, Avoid Foreclosure, and Protect Their Equity
- Connects sellers with one of the industry’s largest networks of qualified buyers, delivering competitive offers tailored to their unique circumstances.
- Ensures transparency and control through real-time updates, secure data management, and flexible sale terms
- Combines support from local real estate agents and a dedicated Concierge team
Auction.com, the nation’s leading online distressed real estate marketplace, has launched SmartSale™, powered by Auction.com—a new way for distressed customers to sell their properties directly on the Auction.com platform.
SmartSale offers multiple pathways to sell—including auction and direct offers—allowing distressed customers to choose the option that best fits their needs. Through a transparent and flexible selling process, SmartSale connects sellers with one of the industry’s largest networks of qualified buyers. SmartSale also provides vital alternatives for distressed customers to avoid foreclosure, protect hard-earned equity, and transact with dignity. Distressed customers have had access to sell in our marketplace since March 2024, with the full experience, including the capability to negotiate offers, launching in early 2025.
“Every distressed customer deserves a chance to protect their equity, and Auction.com is going beyond foreclosure auctions to make that possible,” said Ali Haralson, Auction.com President.
Auction.com has invested heavily in proprietary technology to create a seamless selling experience. SmartSale provides real-time transaction transparency and secure data management—all designed to give sellers confidence and control throughout the process.
Under the leadership of industry veteran Doug Whittemore, Head of Strategic Growth at Auction.com, SmartSale empowers distressed customers to sell directly on the platform with access to competitive offers, customizable sale terms, and innovative leaseback solutions tailored to their unique needs.
“SmartSale is a transformative solution for families facing the threat of foreclosure,” said Whittemore. “In addition to all the benefits of a traditional home sale, our customers gain access to multiple sales pathways tailored to their unique situation, support from a local real estate agent and our dedicated Concierge team, a curated nationwide buyer network, and much more. We are empowering distressed customers with real choices to protect their equity and transition confidently to the next chapter of their lives.”
Innovative, Transparent, and Technology-Driven Solutions
SmartSale equips distressed customers with the tools and resources needed to achieve their goals, whether they are navigating financial challenges or simply seeking greater control:
- Multiple, Flexible Selling Pathways: Sellers can choose to list their properties for auction with competitive bidding and real-time updates or accept direct offers with contingencies, financing terms, and proof-of-funds requirements; this provides a tailored selling experience that fits their needs.
- Control and Transparency: Distressed customers maintain complete control over sale terms, timing, and move-out dates, with no upfront fees. Real-time transaction tracking and secure data management ensure they remain informed at every step.
Why Now?
Did you know that about 21% of US home sellers prefer non-traditional sales because they value speed and certainty? Until now, they’ve had to trade competition for convenience. SmartSale offers a better way – combining the speed and certainty they want with the competition they deserve.
Learn More About SmartSale
Visit SmartSale, or clients can contact their Auction.com business partner for more information. Auction.com and its partners are creating a future where every distressed customer can protect their equity and financial security.
