Putting Client Success First By Carole VanSickle Ellis “There are three things in life you can count on,” Alex Offutt, managing director of the Wholesale and Correspondent Division of Constructive Capital, likes to say, “death, taxes and Constructive.” When Ben Fertig, founder and president of Constructive Capital (known as Constructive Loans prior to January 2022), started the company in 2017, he knew he wanted to bring flexibility with stability to the private lending sector. “We start with client success first and work backward,” Fertig explained, adding, “We are a business that outperforms in difficult market conditions. There is a differentiator when markets are challenging, and that is when Constructive stands out.” Early on, Fertig identified four components of client success that a lender must meet in order to actively advance a client’s ability to transact deals. “From the beginning, we concentrated on speed, flexibility, price and reliability,” he said. “Our decision to put client success first and work backward affects our processes, policies, and the decisions we make on personnel.” Fertig cited Constructive’s decision to diversify across capital sources, product offerings, and distribution channels in 2021 as an example of the results of prioritizing client success over internal milestones. In April of that year, Constructive finalized a deal to bring in a new source of capital: direct life insurance money. Life insurance policies last for a specific period of time, usually between 10 and 30 years, and pay out upon death only if the policy is active. Life insurance companies, like most life insurance providers, generate revenue through premiums charged on policies and by investing a predetermined portion of those premiums into reliable, low-risk assets. Not surprisingly, real estate-based assets and loans are precisely the type of low-risk asset insurance companies find appealing. The surprising thing in 2021 was that very few of these insurance companies were investing with capital providers like Constructive. It only took Constructive four months of its diversification focus (diversification was “the word for 2021” according to Fertig) to identify and bring life insurance money into the equation for the fund. “When the market started to have liquidity problems in Q2 2022 and rates started shooting up like a rocket, we were able to use our relationships in the insurance industry to lock in money for about 60 days at a time,” Fertig explained. This meant that Constructive was passing along locked-in prices with roughly two-month windows at a time when much of the rest of the industry was dealing with rampant volatility. “There were periods when some of our competitors were changing pricing by 250-300 basis points at a time, whereas we were able to maintain steadier prices because our money was locked in,” Offutt recalled. He said the company also elected to pass the low prices it had been able to maintain thanks to diversification on to clients, which paid off in the form of customer loyalty in 2022 and beyond. “That decision [to bring in that capital] was huge for us because we were able to help our clients, many of whom are brokers themselves, access attractively priced capital for their borrowers,” Fertig explained. “It gave us a lot of traction and a reputation for doing what we say we will do, being stable and reliable, and remaining a good partner when things [in the market] get difficult.” Standing Strong Through Thick & Thin Offutt, who joined Constructive Capital just days after Fertig opened the doors, recalled early discussions between the two when they envisioned creating a business-purpose loan provider dedicated to “bringing source capital to the average small broker or private lender.” He explained, “We built our model on transparency, efficiency, and scalability, with the goal of executing on a loan better than anyone else out there. That is what defines us.” Fewer than five years after its founding, Constructive Capital snagged a referral from Scotsman Guide in its residential directory and what was, at that time, referred to as the “hard money” category, which included lenders offering “fast closings and short loan terms…based on unencumbered property value,” according to the July 2022 issue of the leading lending-resource platform’s Residential Edition. (Today, the hard-money nomenclature has been replaced with the term “private money lender”). “We have worked hard to try to become the strongest and most consistent capital provider in the industry,” Fertig said. “Today, when this business is tougher than ever due to the difficult market environment, tight liquidity, and higher rates, it can be hard to get started. We are on the side of the smaller broker or lender who wants to take advantage of the stability we provide.” Offutt chimed in, “If a lender is doing between one and five loans a month, we want to help them get to 20 or 30.” During the early days of the COVID-19 global pandemic, Constructive Capital, like many lenders, was placed in a quandary over whether or not to continue originating new loans in a truly unprecedented financial environment rife with unexpected and often non-negotiable regulations that were, in some cases, passed nearly overnight without oversight or public discourse. Although the company did elect to implement some extremely stringent origination guidelines, it refused to shut its doors completely. “The liability of not making those loans [when investors needed them] was greater than the liability of making them,” Offutt explained, “and in cases where we did have to pull back on planned origination activity, we paid the broker fees and earnest money on those loans anyway because it just felt wrong not to. We wanted people to know that we had not abandoned them; we were still there.” Those payouts, which included a winnings payment for a broker contest in March 2020 that ultimately was unable to move forward due to pandemic-related complications, totaled more than half a million dollars. Money was tight for a while, but Constructive stood firm. “When the market came back, our people remembered what we did,” Fertig said proudly. “They know they can count on us
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