Cincinnati, Ohio
The Queen City Remains One of the Fastest-Selling Markets in the Country By Carole VanSickle Ellis When a multitude of large, urban markets began cooling off with the advent of 2023, Cincinnati, Ohio, just kept getting hotter. The midwestern city, also often referred to as “The Queen City” thanks to poet Henry Wadsworth Longfellow’s 1854 poetic reference to it as “The Queen of the West,” was ranked as one of the Realtor.com’s “most improved large markets” at the outset of this year thanks to the eternally magic combination of affordability and relative availability of housing. Of course, with most large, urban markets — including Cincinnati — battling to create new inventory, the city could not have ranked so well if it were not for the extended metro area, which boasts three of Ohio’s most affordable places to live according to a recently published report from SmartAsset and reaches into multiple neighboring states. “We measured the total cost of owning a home (using the average home cost) …throughout a five-year period, [and] that five-year cost was then measured as a proportion of median household income…to determine affordability,” explained the SmartAsset team. The group also factored in closing costs, real estate taxes, homeowner’s insurance, and mortgage rates. They determined that three of Greater Cincinnati’s neighborhoods — Delhi Hills, Northbrook, and North College Hill — all fit the bill for relative affordability in the area at this time. “That does not necessarily mean there is a ton of home stock out there,” warned City Beat contributor Katherine Barrier. She noted that rising mortgage rates and ongoing inventory issues prevent nearly all markets from offering access to a high volume of truly affordable homes. For investors active in the Cincinnati area, the strength of the local economy likely outweighs concerns about affordability. Not only does Cincinnati boast the fastest-growing economy in the Midwest, but the Cincinnati Regional Chamber of Commerce projects that the region will produce more than 1 million jobs over the next decade with “considerable growth in high-paying jobs that demand a bachelor’s degree or higher.” This trend will likely mean that buyers and renters coming into the market looking for housing will be working with acquisition budgets that exceed local affordability benchmarks. The chamber highlighted “skilled trades” and “information technology” as two sectors presenting “immediate pathways to higher-paying jobs,” and predicted nursing, software development, food preparation/service, and home health aides would see the most growth over the next decade. According to local professionals, there is still plenty of competition for Cincinnati properties, and it is only getting more intense. “Buyers who put off house hunting in the second half of 2022 are already gearing up to find the perfect home in 2023,” observed local broker/owner Brett Keppler in his report on the local area at the end of 2022. “Even with record-low inventory, life still moves on.” He noted that the volume of homes sold in the Cincinnati area in 2022 dropped by 12% year-over-year, but added, “Average sales price in Greater Cincinnati still increased by over 7%.” This contributed to record-low days on market in the city, a trend which continued through Q1 2023. A Growing Population for a Complicated Job Market Thanks to ongoing difficulties accessing inventory for sale, many members of Greater Cincinnati’s current 2.5 million-plus population find themselves compelled to settle for renting even if they ultimately plan to own their own homes. With the expectation that the local jobs market will add nearly 68,000 jobs in the next five years alone, rental property investors will find plenty of residents easily able to afford market rents in desirable locations. The key to attracting these residents lies in offering them the types of properties they find attractive. This means, in many cases, offering single-family residential options that look and feel like home in markets where most of the alternatives are located in multifamily developments. RENTCafe analyst Nadia Balint observed that in Cincinnati, like many other midwestern markets, builders are doing “a pretty good job” of keeping up with the demand for family-size units in multifamily buildings. However, the demand for single-family residences remains strong both in the retail buying and rental market. In Cincinnati, less than two-thirds of all apartment units are “family-sized,” creating opportunities for investors with an eye toward single-family rentals (SFRs) or multifamily development. The city has prioritized creating an environment designed to attract high-paying employers in the IT sector to the area, working in partnership with the regional chamber of commerce and local IT advocacy groups to sponsor programs to help current residents “reskill” in IT specialties in the wake of the COVID 19 pandemic and to lure new IT employees to the area. These programs feed growing local demand for new hires in the sector. Employers can sponsor internships and training programs, while educational institutions and government agencies can access “pipelines” of IT specialists as well. Both Ohio and Kentucky participate in these drivers, and the area is one of the most cost-friendly regions in the country when it comes to starting or supporting any type of business. In Greater Cincinnati today, these efforts extend beyond IT and into the sectors of biohealth, business and professional services, advanced manufacturing, and general technology. The region is “one of the best ecosystems for manufacturers to thrive and grow,” boasted JobsOhio, citing proximity to the Ports of Cincinnati and Northern Kentucky, previously known as the Port of Cincinnati, and the Ohio River waterway as a primary draw for all types of manufacturers from aerospace to automotive to “foods and flavoring.” At present, the Cincinnati Tri-State area boasts ongoing projects like Nestlé-Purina’s $550-million investment in its first new production facility built from the ground up since the 1970s (the largest project in the Midwest in 2020), and hygiene, infection protection, and cleaning solutions manufacturer Diversey’s $86-million production and logistics facility, which brought 300 new jobs to the area in 2021 alone. Although the rising population and growing influx of businesses is making it difficult to access
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