IMN Single Family Rental Industry Awards

Winners and Finalists IMN hosted the inaugural SFR Industry Awards on December 4th, immediately preceding their 10th Annual Single Family Rental (West) Forum. The Awards Ceremony celebrated and honored the excellence of the SFR industry. Here are the Finalists and Winners of the 2022 SFR Industry Awards! Congratulations to each and every one of you. Best Marketing/Social Media Campaign REI INK Avantstay Invitation Homes PlanOmatic Propstream SVN | SFRHub Advisors

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How to Use Demand Generation to Fill the Top of Your Sales Funnel

The Key to Success is to Connect the Dots By Charlie Calise To generate business from high-quality prospects, companies must have a plan to seamlessly integrate their demand and lead generation approaches.  Here is an overview of demand generation, what media types are best suited to support these top-of-funnel marketing activities, and how to integrate demand generation with lead generation to support your entire sales funnel. What is demand generation?

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5 Things to Know About Marketing in 2023

Boost Your ROI in 2023 By Kori Covrigaru In today’s world, marketing is no longer just about getting people to your property for viewing. It is about creating an experience that engages them at every point on their journey. According to the New York Times, single-family rental homes accounted for 35% of the 44 million rental units in the United States in 2021. This means the world of property management

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Maximizing a Challenging 2023 Housing Market

Technology Can Help Those Who are Still Looking to Find Opportunities By Tim Reilly The real estate market has changed dramatically over the last year. With home price appreciation softening market-to-market and inflation running wild, something had to give. Successive increases in mortgage interest rates beginning in the second half 2022 put the brakes on the previous year’s unprecedented homebuying activity as the housing market shifted into a new ‘price

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Home Affordability Worsens Across U.S. During Q4 2022

Major Home-Ownership Costs Consume 32% of Average National Wage By ATTOM Staff ATTOM, a leading curator of real estate data nationwide for land and property data, released its fourth-quarter 2022 U.S. Home Affordability Report showing that median-priced single-family homes and condos are less affordable in the fourth quarter of 2022 compared to historical averages in 99% of counties across the nation with enough data to analyze — far above the 68% of

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