2022 – Page 8 – REI INK

Prospective Home Buyers Spend About as Much Time Researching New TVs as They do Mortgage Lenders

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New survey from Zillow Home Loans shows home buyers don’t shop around for their mortgage, potentially costing them hundreds of dollars each month A new survey by Zillow Home Loans finds prospective home buyers spend about as much time researching their next TV purchase and more time researching their next vacation or car purchase than they do their mortgage lender. Additionally, 72% of prospective buyers have not shopped around, nor have any plans to shop around, for a mortgage that best suits their financial situation. According to the survey, 28% of prospective buyers spent at least a month researching vehicles for their next car purchase, but only 13% said they spent that much time researching mortgage lenders before applying. Twenty three percent of prospective buyers spent at least a month researching their vacation options before booking, and 12% spent at least a month researching a new TV before purchasing. The survey shows nearly half (46%) of prospective buyers who submitted applications for mortgage pre-approval only submitted one application. Now that housing affordability is at its lowest point in decades and mortgage rates have jumped significantly in just the past six months, it’s more important than ever for home buyers to understand their mortgage options and find a loan that best meets their personal financial needs. Zillow research finds prospective home buyers who don’t shop around could end up spending tens of thousands of dollars more over the course of their mortgage. “Home buyers should take the time necessary to make an educated decision on their mortgage. It’s often the largest financial decision someone makes. Taking time to understand their credit report, repair any issues and consult with a qualified mortgage professional can make a significant difference in a home shopper’s experience,” said Libby Cooper, vice president of Zillow Home Loans. “Buyers often don’t understand that a loan officer can be a partner in the home-buying process. They help discuss options and find the right fit for a customer’s personal financial situation. Zillow Home Loans can help home buyers educate themselves and head into their home purchase feeling more confident in this significant financial decision.” A lack of understanding about mortgage applications is what most often drives people to skip the research. The top reason prospective home buyers indicated they haven’t or would not shop around for their mortgage was a concern that it would hurt their credit score (30%). While mortgage pre-approval can impact a credit score, buyers can shop and submit multiple applications over 45 days with only one hit to their credit score. Another Zillow survey found that 86% of sellers prefer a buyer who has been pre-approved, as opposed to pre-qualified, for a mortgage. Pre-approval includes the financial history (including income, assets, debts and credit score) that are requested during pre-qualification, but usually also requires documentation to support the information provided and a credit check. The financial check provided by pre-approval can give sellers more certainty that a buyer will close on time, and it allows buyers to make a stronger, faster offer the minute the right home hits the market. It is important for borrowers to understand how preparing to apply for a mortgage can significantly impact the mortgage interest rate they will ultimately qualify for. Taking the time to understand your credit report, fixing any errors that may exist and paying down existing debt will change what you pay for your home. A recent Zillow analysis showed that, nationally, buyers with “fair” credit could be paying hundreds more on their monthly mortgage payment than those with “excellent” credit. Thirty-four percent of prospective buyers did not spend time preparing before applying for mortgage pre-approval, mortgage pre-qualification or a mortgage, and nearly half of those (49%) spent less than a year prepping. The buyer’s preparations could include things like taking necessary steps to improve credit scores and saving for a higher down payment. Home buyers looking to purchase in the next year can take steps to research and prepare for their mortgage as they get started on their home-financing journey, including: SOURCE Zillow Home Loans

Private Lender Law and Jonathan L. Hornik, Esq. Announce Purchase of Legendary Pitbull Conference and the National Private Lenders Association (NPLA)

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New rebranded conference series will launch in March of 2023 Jonathan L. Hornik, Esq. and Private Lender Law (privatelenderlaw.com), the practice group of LaRocca Hornik Rosen & Greenberg (LHR&G), announced that they have acquired Pitbull Conference and the National Private Lenders Association (NPLA). Private Lender Law is the largest full-service law firm serving the private lending industry, with over $30 billion in loan closings to date. For almost two decades, Pitbull Conference has had a long-standing reputation as the largest private lending conference in the country. Distinguishing itself as the premier destination for leaders in the private lending space, Pitbull Conference focuses on networking, education, and the exchange of insights and views of the industry. Originally created to fill a void within the private lending industry, Pitbull facilitates commerce between capital providers, lenders, investors, brokers, and service providers. The 3-day must-attend event spares no expense when it comes to entertainment and attracting prominent industry leaders within the private lending industry—hosted at world-class venues in Key Biscayne, Las Vegas, and Miami. Hornik, a popular, high-profile industry spokesperson, developed his own signature brand at Pitbull with thought-provoking state-of-the-industry speeches, provocative dialogue, and infectious leadership. His trademark hot topics have become the catalyst for enlightening discussions and debates. “We want to bring in the best and the brightest in the private lending space. Economists, forecasters, politicians—everybody who has the ability to make the collective private lending industry smarter,” Hornik said. “We will deliver relevant, up-to-the-minute industry news and education that cannot be found elsewhere.” “Our goal is to rebrand and transform the Pitbull Conference into a center of commerce for brokers and borrowers to exchange ideas and to create the best marketplace in the industry for transacting deals.” Along with the Pitbull Conference, Hornik has also acquired the National Private Lenders Association (NPLA). Founded by Pitbull’s iconic leader and founder Leonard Rosen, the NPLA serves as a platform for members to collaborate, share ideas, and stay informed. It has become a force within the industry, devoted to educating state and federal legislators on how private lending plays a vital role in cultivating successful real estate opportunities throughout the United States and the world. “With both Pitbull Conference and the NPLA, we have the opportunity to do a lot of good in the private lending space,” Hornik said. “NPLA’s goal is to encourage a diverse membership base, with a focus on spotlighting the women who represent a large part of our private lender community. It’s exciting to play a pivotal role in shaping this industry’s future.” “We are thankful to Leonard and his esteemed wife, Kathleen, for doing such a tremendous job growing the conference over the last 20+ years,” Hornik continued. “We now look forward to acting as a careful steward—going forward to continue to grow and evolve the conference.” The new conference is set to be unveiled in March of 2023. About Private Lender Law Private Lender Law provides comprehensive real estate legal services nationwide for private lenders. With a presence in all 50 states, the firm has extensive expertise and experience in 24-hour loan closings, foreclosure/workout advice, licensing and regulatory review, topical legal research and analysis, nationwide title review, master loan purchase agreements, private placements, co-lender, and participation agreements, as well as other legal services. Visit www.privatelenderlaw.com SOURCE Private Lender Law

Marriott’s Bonvoy moves into US multifamily

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The hospitality giant plans to offer furnished, serviced apartments for short-term rental-style stays. Bethesda, Maryland-based hotelier Marriott is expanding its Bonvoy brand with a new franchise of serviced apartments — a long-term accommodation that offers furnished apartment-like rooms with hotel amenities, including housekeeping and concierge services. Apartments by Marriott Bonvoy will include Marriott’s first serviced apartments in the U.S. and Canada, though the company has not yet announced any locations. Marriott has been active in serviced apartments for 26 years through its Marriott Executive Apartments in Asia, Europe, the Middle East, Africa and Latin America. The company will introduce the apartments at the luxury market level with designs that reflect the local area. Each apartment will include a separate living room and bedroom, a full kitchen and an in-unit washer and dryer. With the launch of Apartments by Marriott Bonvoy, Marriott intends to take advantage of growing consumer interest in more living space and home-like amenities for longer trips, according to a press release. “Travelers planning vacations and long business trips today are seeking more choice in accommodations, and the introduction of Apartments by Marriott Bonvoy responds to those trends,” said Stephanie Linnartz, president of Marriott International in the release. The model is designed to give Marriott’s owners, developers and franchisees the flexibility to either build a new building or convert an existing one into a new brand location. In addition to the apartments, building amenities will include a welcome lounge, gym and host desk. Food and beverage services and meeting space will not be provided. The buildings will be serviced on a “light staffing” model, with one host and weekly housekeeping, according to the website. SOURCE: Mary Salmonsen www.multifamilydive.com

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Strategic New Hires Focused on Driving Growth Through Technology and Veteran Expertise Stronghill Capital, a small-balance commercial lender, recently announced that it launched a new residential lending division expanding its robust offerings for brokers. This announcement comes with the appointment of industry veteran leader Dustin Wells as Co-President heading a new executive team focused on expanding the company from a commercial lender to scaling the business with strong NonQM, Non-Agency Jumbo, and Investor Residential Programs. “We have a clear purpose as we grow into the NonQM space and I look forward to bringing depth to Stronghill’s market presence at the residential level with this dynamic leadership team,” said Wells. “This crossover empowers our industry partners by seamlessly marrying the best B2B technology platform with our expert advice and guidance to make them more successful.” Through Wells’ diverse background of 25 years in residential real estate, he is primed to lead this growth vision and improve the overall home buying experience with a team of top achievers. Matthew Brammer, senior vice president of wholesale and correspondent sales, has a proven track record of sales success in helping his industry partners grow their businesses managing the production of more than $250MM a month. Stephanie McInturff, senior vice president of mortgage operations and technology, is experienced at deploying solutions for B2B customers building “best in class” technology and communication platforms. Ryan Zonana has built, deployed, and scaled capital markets and pricing solutions that deliver great market execution. John Eisinger, CEO at Stronghill, stated, “residential lending is a natural extension of our small balance lending expertise. Stronghill’s aim is to help our clients achieve their personal and professional real estate investing goals. Dustin’s experience and leadership provides us with an advantage. We are excited to strengthen our commitment to industry partners with a complete real estate financing platform offering solutions for both residential and commercial small balance loans.” Stronghill Capital’s NonQM loan programs include: With these new offerings, Stronghill Capital offers a true, one-stop concierge service for borrowers, offering residential products to increase opportunities, and access to commercial loan programs and experts as well. Loans can close and vest in entities such as LLCs and S and C corporations, with financing solutions that meet the needs of all real estate investors – from new to seasoned. For more information, visit stronghill.com. An established balance-sheet commercial and residential lender, Stronghill Capital provides a full spectrum of residential and commercial loan programs. Since 2007, the Stronghill team has been accelerating the growth of borrower portfolios and businesses through innovative financing solutions, predictable processes and rigorous underwriting. Learn more at www.stronghill.com.

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Homebuyers across the country need to earn substantially more money than they did a year ago to buy a home, due to high mortgage rates and persistently high home prices A homebuyer must earn $107,281 to afford the $2,682 monthly mortgage payment on the typical U.S. home, up 45.6% from $73,668 a year ago, according to a new report from Redfin, the technology-powered real estate brokerage. That’s due to mortgage rates that have more than doubled over the last 12 months, combined with persistently high home prices. From February 2020 (just before the pandemic started) to October 2022, the monthly payment for an American family buying the median-priced home increased by roughly 70%. Affordability challenges are a major reason why home sales have slowed so dramatically over the last few months. “High rates are making buyers rethink their priorities, as many of them can no longer afford the home they want in the location they want,” said Washington, D.C. Redfin agent Chelsea Traylor. “If you had a $900,000 budget a few months ago, rising rates mean it’s now around $700,000–and sellers aren’t dropping their prices enough to make up for the change. So buyers are searching further away from the city in more affordable areas or waiting for prices and/or rates to come down before making a move.” “I’m encouraging buyers to think long term,” Traylor continued. “Prices are unlikely to fall drastically in the long run, so buying a home now–if you can afford the monthly payment–will still help you build wealth over time, especially if you plan to live in it for several years. Even though rates are high, another advantage of buying now is the lack of competition and opportunity to negotiate with sellers.” Increases in income required to buy a home are especially eye-popping in Florida Buyers in North Port, FL need to earn $131,535 annually to afford the metro area’s typical monthly mortgage payment of $3,288. That’s up 73.9% from $75,659 a year earlier, the biggest percent increase of any major U.S. metro. It’s followed by Miami, where homebuyers need to earn $128,892, up 63.7% year over year. El Paso, TX ($64,580, up 63.6%), Tampa ($101,682, up 62.4%) and Cape Coral, FL ($104,943, up 60.6%) round out the top five. Sixteen of the 20 metros where the income necessary to afford a home has increased most are in the Sun Belt. Sun Belt destinations have long been popular with homebuyers due to their relative affordability and warm weather, and remote work has made them even more popular, driving up prices in the process. Several Florida metros, including North Port and Cape Coral, were hit hard by Hurricane Ian in September, resulting in sharp drops in pending sales and new listings. It remains to be seen whether that will translate to outsized price declines. Chicago area, Bay Area had smallest upticks in income necessary to afford a home Buyers need to earn at least 50% more income to afford a home than they did a year ago in 39 of the 93 metros included in this analysis. They need to earn at least 30% more in all 93. Lake County, IL–near Chicago–had the smallest gain in income necessary to afford the median-priced home, though buyers still need 33.5% more than a year ago. The Bay Area also had smaller-than-average increases, but the income necessary to buy there is still enormous. Buyers need to earn $402,821 to pay San Francisco’s typical $10,071 monthly mortgage payment, up 33.6% from a year ago. It’s followed by San Jose ($363,265, up 36.1%) and Oakland ($247,559, up 36.2%). The increases are smaller in Lake County and the Bay Area than other places because they’re among the only parts of the country where home prices are falling year over year. Homebuyers in 45 major metros need $100,000-plus income to afford the typical home The incomes buyers need to purchase a home in San Francisco and San Jose are the highest in the country, followed by Anaheim, CA, where the typical buyer must earn $254,286 to afford the typical monthly mortgage payment of $6,357 (+42.1% YoY). Oakland and Los Angeles ($221,592, up 40.7%) round out the top five. Homebuyers must earn at least $100,000 annually to buy a home in roughly half (45) of the metros in this analysis. That’s up from 16 metros a year ago. Detroit requires the lowest income to afford the area’s median-priced home ($48,435), but that’s still up 42.3% from a year ago. It’s followed by Dayton, OH ($51,126, up 46.1%), Cleveland ($53,817, up 45.7%), Rochester, NY ($56,508, up 56.2%) and Pittsburgh ($57,853, up 41.7%). To view the full report, including additional metro-level data and methodology, please visit:https://www.redfin.com/news/homebuyer-income-increase-october-2022

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ATTOM, a leading curator of real estate data nationwide for land and property data, released its third-quarter 2022 report analyzing qualified low-income Opportunity Zones targeted by Congress for economic redevelopment in the Tax Cuts and Jobs Act of 2017. In this report, ATTOM looked at 4,732 zones around the United States with sufficient data to analyze, meaning they had at least five home sales in the third quarter of 2022. The report found that median single-family home and condo prices rose from the second quarter of 2022 to the third quarter of 2022 in 51 percent of Opportunity Zones around the country and went up at least 3 percent in almost half. Those gains fell below those recorded in earlier time periods over the past year, but they still stood out amid a broader national market that saw a 3 percent decrease in the median single-family home price in the third quarter, after a decade of almost uninterrupted gains. The latest price improvements extended similar scenarios from the past year as home price changes in distressed neighborhoods around the nation continued to keep up with, or surpass, the performance of the nationwide housing market. “The combination of higher home prices and mortgage rates that have doubled over the past few months has made affordability a real challenge for both traditional homebuyers and investors,” said Rick Sharga, executive vice president of market intelligence at ATTOM. “For many prospective buyers, the solution to worsening affordability is to look for less expensive homes, and it seems like homes in Opportunity Zones might represent a relative bargain for buyers who’ve been priced out of other markets.” Typical home values in Opportunity Zones did still remain lower than those in most other neighborhoods around the nation in the third quarter of 2022. Median third-quarter prices fell below the nationwide median of $339,815 in 79 percent of Opportunity Zones. That was about the same portion as in earlier periods over the past year. In addition, median prices remained below $200,000 in 50 percent of the zones during the third quarter of 2022. But that percentage was down from 56 percent in the third quarter of 2021. Amid those trends, considerable price volatility continued in Opportunity Zones, as median values either dropped or increased quarterly by at least 5 percent in about two-thirds of them, probably reflecting the small number of sales in many areas. Opportunity Zones are defined in the Tax Act legislation as census tracts in or alongside low-income neighborhoods that meet various criteria for redevelopment in all 50 states, the District of Columbia and U.S. territories. Census tracts, as defined by the U.S. Census Bureau, cover areas that have 1,200 to 8,000 residents, with an average of about 4,000 people. The relative strength of Opportunity Zone markets continued in the third quarter even amid a series of forces that threatened to stall or derail an 11-year boom that nearly has tripled home prices nationwide and has trickled down to the nation’s lowest-price neighborhoods. Over the summer of 2022, the national median sales price declined 3 percent as 30-year mortgage rates approached 7 percent, consumer-price inflation remained at a 40-year high and the stock market fell. Those headwinds all cut into what home buyers could afford. More drops in home values could have an especially harsh effect on Opportunity Zones if those drops make other areas more affordable to buyers. High-level findings from the report: Media Contact:Christine Stricker949.748.8428christine.stricker@attomdata.com

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