Make the Best Use of Your Marketing Dollars to Create a Major Impact By Kori Covrigaru As the end of the year is coming to a close, your budget may be running low, or the looming recession might have your CFO reducing budgets for 2023. Now, you must decide how to get the most from every marketing dollar. When working with a reduced budget, utilize this four-pronged approach to marketing:
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Now is the Time to Take Control By Rebecca Smith After a long run upwards, the real estate market seems to have reached an inflection point. Interest rate increases have certainly had a dampening effect, but it remains to be seen whether the inexorable rise in asset values is temporarily paused or if we are now on a downward trajectory just as steep as the way up. The market may
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Investors Need to be Pro-Active Entering 2023 By Shawn Woedl If I could sum up the property insurance market in one word, it would be chaos. If you have been an investor for the last couple of years, you have undoubtedly had a challenging property renewal for your portfolio. You may have dealt with required increases to insurance value or experiencedpremium increases (or both) regardless of your loss history or
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The “Junction City” Market Leads the Way as the Market Shifts By Carole VanSickle Ellis Ogden, Utah, boasts a “wild” city motto: Still Untamed. That motto, adopted in 2016, refers to the area’s unconventional roots. As Roger Brooks, whose company rebranded Ogden six years ago, explained to a bemused audience at the time, “While we replaced bootlegging, prostitution, and gambling with skiing, kayaking, and mountain biking, Ogden’s soul will always
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Legal Obligations When Managing Rental Housing By Victoria Cowart In operations, we all feel pressured to have a certain depth of knowledge on critical topics. This pressure rises to another level when the subject touches the work of our on-site, centralized, supervisory, and corporate team members. That pressure increases to a whole new level when it touches the lives of our applicants, residents, and possibly even our guests with disabilities.
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The First Line of Defense in Property Preservation By Carole VanSickle Ellis When Jerry Mavellia and Dan Leader, CEO and COO for Guardian Asset Management, respectively, formed their company in 2007, they did so with the knowledge that there was going to be an increase in foreclosures and defaults that would necessitate their services. “There was a real need for repairing and restoring properties as well as preserving and preparing
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