Sticking with the Mission
PadSplit’s Unique Co-Living Platform Empowers Investors & Residents By Carole VanSickle Ellis You can do good and do well simultaneously,” Founder and CEO Atticus LeBlanc (yes, named after that Atticus) asserted when he talks about PadSplit, the Atlanta-based co-living marketplace that has spread far, far beyond its initial metropolitan base in the southeast to 10 markets around the country. “At our core, we have a mission to help solve the affordable housing crisis one room at a time, but investors also need to earn a significant return,” he continued. “If they get paid more for doing good, which is sometimes controversial, it only incentivizes them to create more supply!” LeBlanc founded PadSplit in 2017 with Frank Furman, who serves as the company’s chief growth officer, and Jon O’Bryan, the company’s chief technology officer. The CEO seldom mentions the affordable housing crisis, the problem the public benefit company hopes to resolve to solve, without also detailing the benefits that contributing to the solution to this problem brings to PadSplit “hosts,” the property owners who own the co-living properties listed on the platform, and the investors who work with the company. “PadSplit is a marketplace that empowers the millions of individual entrepreneurs all across the country and around the world to take an asset in which they are already investing and make it more profitable while making it more affordable,” LeBlanc said. The key to this seemingly “magic” combination lies, as the company’s national fund and partnership manager Shani Franklin explained, in aligning the incentives for success across all parties from passive investors to active hosts to the residents who live in the properties. “I am passionate about homelessness prevention because I was, at one time, homeless myself,” Franklin said. “Solving that part of the equation and helping residents find a respectable, affordable place to live is extremely important. The best way we can do that is to increase profits for our investors.” The entire PadSplit team is clearly dedicated to maintaining the win-win scenario for hosts and residents, noting that the only way that this type of housing solution can spread is if it pays for investors who rely on their returns to support their own families, communities, and passions. LeBlanc recalled his initial forays into real estate, noting that when he realized he had enough to support his family and sustain college tuitions and retirement, his interest shifted to leaving a legacy for “positive impact in the world.” As an urban planner by training, LeBlanc had already utilized his formal education to improve neighborhoods where he was purchasing rentals, including working with two neighbors facing foreclosure who ultimately rented rooms from him. “That was my first ‘ah-ha’ moment,” LeBlanc recalled. “Those two men were working hard, living in a house that had a tarp on the roof for a year and no air conditioning in Atlanta, Georgia, and they had no other choices.” He worked with the men to establish a room-rental arrangement in the house he owned next door to their property, figuring out what would be needed in terms of furniture, payment processes, utilities, and weekly payments. “It was easy to see that we were reaching much greater levels of affordability and, in terms of returns, it was significantly more profitable at the same time,” LeBlanc said. “In order to scale and support our mission, we must be hyper-focused on investor returns,” emphasized Furman. “Investors, both in the fund and the investors who use our platform to list their properties, are our growth engine.” Part of a Mission for Public Good Because the PadSplit platform facilitates rental properties on a co-living model, residents of these properties often are low-income workers who might not qualify for a traditional rental. When would-be residents cannot qualify for traditional rentals, which typically require relatively strong credit scoring and an income roughly three times the amount of the annual cost of rent, they have historically been forced into unstable situations in which they are couch-hopping or relying on homeless shelters. Co-living via the PadSplit model, however, enables a resident to pay far less than local market rental rates and provides them with additional benefits like reporting of on-time rent payments that can improve credit scores, job-matching, and telemedicine. “Our goal is to help these individuals stabilize their situation or ultimately transition to more permanent housing of their own,” Franklin explained. While listing co-living opportunities on a web-based platform may be a relatively new concept, co-living itself is older than recorded history. In modern history, co-living can be traced back to 19th century-era boardinghouses, but Neolithic longhouses date back more than 7,000 years. “We did not invent co-living, and we did not even reintroduce it,” laughed Furman. “This is something that exists in every municipality in every area from college students housing together to seniors who want companionship. We like to think we do it better.” At its founding five years ago, PadSplit was structured as a Public Benefit Corporation. Unlike a nonprofit, which does not have owners or shareholders, benefit corporations, sometimes known as B corporations, have shareholders and expect to generate returns. However, public benefit corporations are mission-driven for social and public good and offer enhanced accountability and transparency to investors and shareholders. “Our mission is a huge part of who we are,” LeBlanc said. Franklin chimed in, “That social-impact component is so important to our investors, especially those who are interested in owning properties or assets in markets that really allow them to make an impact.” The Tougher the Market, the Better the Odds Another aspect of PadSplit investing that appeals to many real estate investors these days is the split-rent system that maximizes rental income on each property. “In major U.S. markets, [traditional] rents are lagging behind,” said Carl Bassett, a PadSplit investor who began converting his traditional rentals to PadSplit rentals in 2019. “If you are keeping assets as rental properties, these days there may not be enough rental cash flow to catch up with the cost of
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