Investing with Purpose: Having Real Intentions in Real Estate With Donovan Ruffin
If you want people to work with you, you need to be leading with value. Don’t make every meeting you have a business transaction. You need to actually want to help people so that they will work with you. You can’t grow your business if no one wants to work with you. This is exactly what Donovan Ruffin did when he founded Equity Cash Offer. He’s only 28, yet he buys and sells houses all over Texas while also going into new markets. He does this because he’s actually doing the work and grinding it out. Join Tim Herriage as he talks to Donovan about how he grew his business, Equity Cash Offer, especially at a time when interest rates are rising. Listen in for some great advice on how to get started in real estate. — Watch the episode here Listen to the podcast here Investing with Purpose: Having Real Intentions in Real Estate With Donovan Ruffin Welcome back to the show. I’m here with an all-star, Donovan Ruffin. Donovan, thanks for coming by. Thanks for having me. You are the CEO of Equity Cash Offer. Why don’t you take a second and tell everybody a little bit about yourself, who you are and what you do? I live here in Dallas-Fort Worth McKinney, Texas. I own a company called Equity Cash Offer. We buy and sell houses. We do mostly wholesale. We do fix and flips, buy and holds and a little bit of commercial. We do business all over Texas. We’re going to enter some new markets in Florida, Atlanta, North Carolina and South Carolina. We’re growing. I’m super impressed with you. You remind me of myself when I was young, except you do a lot more than me. The first thing we do is the BLUF, the Bottom Line Up Front. The Bottom Line Up Front is when I was in the Marine Corps, we’d briefed generals. They always told us, “You never bury the lead because the general may have to get up and leave. You may start getting mortar or fire. You need the general to know the most important thing.” In that context, I want you to tell the reader about the real estate market, trends you’re seeing, things you’re thinking about and things that people should be focused on or watched out for. It is two minutes of the state of the market according to Donovan Ruffin. The real estate market is very interesting. You have interest rates rising. Prices of real estate are a lot different than what it was years ago before Corona. I did market research. In Dallas-Fort Worth alone, houses are selling for about $178 a square foot on average. Before Corona, it was about $118 or $119. If you look at the dynamics of it, when you’re getting into real estate, you want to be careful about the exit strategies and your intention. Going into the real estate market, we’re focused heavily on if we’re going to buy it and put work into the house, we’re looking to keep it forever. If you look at history, 100 years ago, houses were a lot different than what it is because of inflation. Time has changed and things of that nature. You can’t lose if you have intentions of buying properties to keep them forever. That’s what we’ve been focused on. There are tons of advantages to that. You have tax cost segregation with rentals and cashflow with rental properties. With that, you have leverage because you can dabble and have more bankability. Most importantly, it’s a legacy for your family too. You’re not getting paid once off a wholesale or flip because you put all this work into getting a property, acquiring it and selling it or fixing it up and then selling it. You’re fixing it up, putting a stable tenant in there and then keeping it forever. That’s what our main intention is with the market, especially with interest rates rising. We aren’t focused on, “Is the market going to crash?” We’re excited about prices going from $178 a square foot to a lot lower because of what they used to be. That’s my take on the real estate market. You can still make a lot of money wholesaling or fixing and flipping but you get paid once versus paid forever. There’s a lot to unpack in that legacy. Your Instagram has become one of my favorites. Mainly because I was about your age when I had my first kid. You do post about your house stuff but it has 80% of the little knocks on there. That legacy means so much more. It’s not about the money, watches, cars or houses. It’s like, “Let’s level our kids up.” I learned a lot being in this business for years. I humbled myself a couple of years because the IRS wants their money. You can make a lot of money but you still have to pay taxes. I was the type that was like, “$300 of cashflow isn’t that inspiring.” Now, I don’t need the money from a fix and flip. I’d rather keep it, maintain that property and keep it and my family forever. You were talking about houses and what they used to cost. I’m working on a project in Downtown Rockwall. It’s a historic house. When it was originally built in 1885, it was 1.5 acres. The cost, when it was first sold in 1905, was $5,000. That’s for a 2,500-square-foot house on 1.5 acres in Downtown Rockwall. Now, it has been parceled up and it’s about 3-quarters of an acre. We bought it for $550,000 and it was appraised for $1.25 million. When you talk about forever, it’s exciting stuff. You pencil that in on a $100,000 house. From the wholesale, fix and flip, rentals, commercial or multiple markets, what is it that is challenging you? Is it personnel management, cost of money or not enough inventory? What are
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