DLP’s Company Culture Creates Laser Focus on Productivity & Returns by Carole VanSickle Ellis After Don Wenner, founder and CEO of DLP Real Estate Capital, attended his eighth-grade career day, he plotted his career path as a financial advisor based on a salary chart that showed financial advisors made more money than doctors, lawyers, and accountants. “I was good at math, entrepreneurial, and driven. I thought, ‘Hey, I could do really well at that,’” Wenner recalled. As it turned out, he was right, but the journey ultimately led him to something much bigger than financial advisory. Instead, he became the founder and CEO of a multifaceted organization dedicated to “leading and inspiring the building of wealth and prosperity through the execution of innovative real estate solutions,” the DLP family of companies. Before Wenner could imagine and ultimately found DLP, however, he had to encounter the vast potential of real estate investing firsthand. This happened thanks to a surprising series of events. Throughout college, he worked at big firms like BlackRock and McGladrey & Pullen [now RSM] and waited tables on the weekends. One evening, a frequent patron of the restaurant, Nathan Robinson, recruited him to sell alarm systems. “He convinced me that if I came to work for him, I would make $2,000 per week. At 19 years old, that sounded really great,” Wenner recalled. His first weekend, he earned more than twice that, and the numbers climbed from there. Soon, Robinson, who was also a real estate agent at Keller Williams, had recruited Wenner to sell real estate as well. “I was still determined to become a financial advisor, but I quickly obtained my real estate license,” Wenner said. By October 2006, the young financial advisor was applying his practical, pragmatic strategies to the housing market, using a guaranteed sales program that would be the template for many of the numerous, similar programs agents often offer today. “From day one as a real estate agent, my message was, ‘Your home sold in 68 days, guaranteed, or I will buy it,” Wenner said. It was the peak of the real estate market, and his message was a perfect fit for the times. Wenner developed a lifelong love of real estate, a deep-seated passion for helping people invest in real estate both as a personal home and as an investment vehicle, and a firmly grounded belief in the importance of having a clear plan and vision. “If you can see it, you can do it, as long as you have the vision, a plan, and disciplined people [ready to take] action,” he explained. Today, Wenner is the founder and CEO of DLP Real Estate Capital, the parent company of a family of DLP companies specializing in investment housing funding (DLP Lending), innovation solutions for homebuyers and sellers (DLP Realty), property, asset, and construction management (DLP Real Estate Management), loan servicing (Alliance Servicing), and title services (Alliance Property Transfer). Jumping in with both feet when the market was at its height taught Wenner another lesson he would never forget: A company only grows when its people and its culture are in harmony. “I always wanted to hire people who were hardworking, willing to wear many hats, tended to be driven and curious, and who had ‘can-do’ attitudes,” Wenner explained. His first employee, a part-time assistant, is still with the company, and so are many others who came to work with DLP in those early years. “I always hire people who understand how the organization operates and who are willing to support our culture,” Wenner explained. “That is why so many from my original team are still with us today.” A Foundation in Learning, Self-Improvement & Growth Part of understanding the company culture involves understanding and embracing Wenner’s 10 core values—and being excited about participating in a workplace that embraces each of these multifaceted goals and characteristics in an industry that conventionally recommends keeping the core values at three or fewer. “We started with six, which is arguably too many according to some people, but over the years we just had to add four more,” Wenner laughed. “We evaluate them every year to make sure they are representative of us, and they really are the values that drive our organization.” Those core values (see sidebar) drive every aspect of DLP’s organization and form the foundation of a company that has grown exponentially since its founding. “I understood from very early on that there is only so much that one person can do and took steps from the beginning to bring on great people with incredible skill sets to help me build and expand what became the DLP family of businesses,” said Wenner. “I never wanted to be a ‘time-teller’ who was always personally needed when a challenge arose in my business. I wanted to be a clock-builder, investing in leaders and organizations that would take control and ownership within DLP.” The expansion of DLP was fast and, Wenner says, organic. As the housing market headed into a full-blown crash in 2007 and 2008, Wenner’s sell-your-home-guaranteed program took off. As he began buying and holding his own real estate during that time, other investors began asking how they could be involved and build their own portfolios. “Things moved fast from there,” Wenner said. By 2012, DLP had a real estate portfolio, was building a management company, running a construction company, and starting a brokerage. “We were investing capital, buying and flipping homes and apartment communities, and beginning to raise capital,” Wenner recalled. “That was the most challenging part of all.” By 2014, however, his reputation for solid, dependable, and impressive returns and asset management had taken hold and the company was thriving. In fact, in the first eight years in operation, DLP grew its annual revenues by at least 60 percent, Wenner said. That consistent, significant growth indicated to him that it was time for the next step. “We started to think about where we wanted to go next, and we decided to
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