Savannah, Georgia
The “Hostess City” is Primed for Growth, Perfect for Investors by Carole VanSickle Ellis In March 2020, the outlook seemed uncertain for the Savannah, Georgia, economy. Analysts looked at the city that is host to the largest and fastest-growing container terminal in America, the Port of Savannah, the birthplace of Juliette Gordon Low, the founder of the Girl Scouts USA, and home to the famous Savannah Victorian Historic District and wondered exactly what the emerging global pandemic would do to the city. At the time, the outlook was somewhat grim. Analysts at BestNeighborhood.org predicted severe economic damage both in terms of unemployment (a projected 9.9% loss of jobs, possibly permanently) and in loss of business, also potentially permanent. The port’s activity was also in question; although many port jobs were classified as essential, there was some concern that the flow of goods into the city and outward across the country might diminish permanently. “With production in the Chinese factories shut down or, at least, inhibited, then the goods and services just don’t flow,” warned Georgia Southern University economics professor Michael Toma at the time. Naturally, economists feared the worst for the local hospitality industry as well. Just over a year later, however, Savannah has proved itself once again among the most innovative, resilient, and recession-proof mid-size markets in the country. For starters, the city’s unemployment has hovered around 5%—lower than the state of Georgia’s average and the national average. With Roofstock.com calling Savannah a “market to watch” and home values projected to rise at more than 10% in 2021, the city appears to be coming out of a tough 2020 with flags flying. “Savannah was a good market before COVID, which is why we were embedded in the city long before the pandemic,” observed Charles Sells, CEO of Platinum Investment Properties (PIP) Group. Sells, whose boutique investment firm has been helping clients acquire properties in Savannah for decades, said this spring has been rife with stories of buyers missing out on Savannah properties simply because as soon as they are listed, they sell. PIP Group itself is buying “as fast as possible,” he added. “When COVID-19 hit, I felt like I had to put my money where my mouth was,” Sells explained. “I have always pushed Savannah as a recession-proof market thanks to the Savannah College of Art and Design (SCAD), the Port of Savannah, the local army bases, tourism, and a lot of local employers that do not tend to be directly impacted by economic swings. The hardest thing right now is acquiring properties and then getting the work done on them to flip or rent.” The average wait time on permitting in the city at present is several months, and most contractors are booked at least nine months out. Because inspections must be completed after each phase of construction, investors must also factor in about a month delay after every completion of work, meaning that once the electrical work is completed, plumbing work cannot begin until the electrical changes have been inspected or approved—quite possibly a full month later. “We are so fortunate to have been established here already,” Sells said. “Other firms in the area are doing five or six deals a year right now. We are doing 80 and that is with really low inventory on the market.” He noted that currently most investors, including those with his firm, are paying close to retail prices for properties just to remain competitive in the market. However, investors must buy properties with room to force appreciation in order to make this tactic work; buying a freshly renovated property at market value leaves no room for the acceleration of equity. Incentives for Investment & Support for Success Savannah has long been dedicated to the success of local businesses and the growth of the surrounding community, and this mindset is also modeled by Georgia policymakers. “The State of Georgia as well as cities and counties within the state offer incentives to new companies and established businesses,” the World Trade Center Savannah describes the position on its website. “Therefore, even after established, you can still take advantage of incentives designed to help your company grow.” At present, the WTC Savannah identifies 23 distinct financial incentives and tax advantages available to businesses and, in many cases, investors in Savannah. “The Savannah metropolitan statistical area (MSA)…is an economic star…which includes tourist attractions, a major airbase, an aerospace manufacturing center, a modern deepwater port, and a regional hub for health and educational services,” writes GeorgiaTrend contributor Jeffrey Humphries. “[This combination] provides the foundation for Savannah’s continuing success.” While the aforementioned incentives are not new ones, Savannah did debut a timely new program in honor of the many changes going on throughout the nation as the pandemic continued to spread. The program, established by the Savannah Economic Development Authority (SEDA), was dubbed the Savannah Technology Workforce Incentive. SEDA made no bones about the goals of the incentive: The program reimbursed moving costs for tech workers leaving other markets in order to create a new home base in Savannah up to $2,000. “The incentive is a great way for technology workers that can work remotely to think about relocating to Savannah as a permanent location,” said SEDA president and CEO Trip Tollison. “We know once these technology workers arrive, Savannah—and its diverse offerings and high quality of life—will sell itself.” Savannah was named SmartAsset’s top “City for Creatives” in 2019 and combined a tech-friendly location with low cost-of-living metrics and a made-to-order workforce for tech entrepreneurs thanks to SCAD, where students are already working on a variety of business solutions with companies and associations like Uber, Google, Delta Airlines, Coca-Cola, and NASA, to name a few. SEDA also offers $12,000 toward office rental for technology firms creating a minimum of 10 new positions, and the High Wage Job Creation Grant offers $20,000 in cash grants for every five high-tech jobs a company creates and retains for a full year. SEDA also notes the substantial presence
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