Honor In Data & Analytics
Black Knight is Dedicated to Giving Investors the Most Transparent Market Possible By Carole VanSickle Ellis In Arthurian legend, the recurrent motif of the Black Knight is brave, exceptionally strong, and highly dynamic. In the modern day, the Army West Point Black Knights represent the United States Military Academy and prize similar character traits including courage, justice, mercy, generosity, faith, nobility, and hope. While the archetype may be centuries old, Black Knight Inc. chairman emeritus Bill Foley confidently chose the name to represent the values of the company in 2014, explaining his vision for the business included a reflection of the values of his alma mater, West Point, in the company’s business practices. In a modern world where data is constantly manipulated, adjusted, and curated until many investors find themselves unable to trust even the most basic of metrics, the property data and analytics provider finds that a “code of honor” in the industry is more important than ever. “People need property information, property data, and products related to that information whether in the form of valuation tools, risk management tools, decision-making tools or just raw data to feed into models and analytics,” explained Richard Lombardi, senior vice president of data strategy and innovation at Black Knight Inc. “Black Knight is the leader in providing that data and helping clients and consumers understand it.” Because Black Knight’s property data database covers 99.9 percent of the U.S. population and households and every record is updated and verified regularly, the company is not just a source of information for individual investors and investment firms; it also provides the raw data used across thousands of specialized service and analytics platforms across all sectors of real estate. In order to serve its broad spectrum of clients in extremely customized ways, Black Knight is divided into four divisions: Origination Technologies, Servicing Technologies, Secondary Markets, and Data & Analytics. The company’s Data & Analytics group, in which Lombardi works, uses the conglomeration of information to help clients make their own specific projections about markets and strategies as well as identify emerging trends that could affect future business. While it might seem like a simple process since much of that data is available in the public record, Lombardi emphasized Black Knight systems must work in perfect accord in order to generate actionable data and datasets. “We go to more than 3,000 counties and confirm that more than 3,000 different sets of data match together,” he explained. “We are not just licensing that data to clients; we are standardizing it, cleansing inaccuracies, and matching it back so that all the different points related to a property that come from hundreds of different sources are matched together and verified.” Clients use this information for a vast array of purposes, including analytics, modeling, scoring, and valuations within their own businesses, evaluating existing and potential economic impact, and tracking commercial trends. “Real estate touches nearly every aspect of the market and economy,” Lombardi said. “You can use information about specific properties and groups of properties to understand what is going on in the larger market and other market sectors. Our data is even used in making insurance decisions, implementing marketing strategies, and creating video games,” he added. Drawing Out the Data Story With so much data to work with, clients can easily find themselves overwhelmed with information. That is where Julian Grey, executive vice president of Black Knight’s Data & Analytics division, comes into the picture. Her team deals with the evolving and complicated processes associated with analyzing and drawing actionable conclusions from datasets in ways that still permit the clients to draw their own conclusions. “Investors trying to find insight within data are really looking for a ‘story’ that can help them decide on an action to create a desired return,” Grey explained. “We knew early on that we needed advanced platforms to support the consumption of advanced data and analytics, but they simply did not exist in the form we needed. So we built one.” Black Knight’s Rapid Analytics Platform is the company’s answer to investors’ need for a vast array of “stories” that all may be derived from the same massive datasets. “The platform houses nearly every one of our datasets and allows users to find the information that best suits them at the right time,” Grey said. “Then, they can extract and leverage that data in multiple ways depending on their needs. That flexibility is by design.” The platform does not just permit extraction of data, however; it also enables users to create sets of predictive data that can help them refine future investment strategies and make informed investing decisions. “I find predictive analytics to be particularly exciting since they’re so key to making informed business decisions,” Grey said enthusiastically. “Our platform combines descriptive analytics – which help users understand what’s already happened – with predictive data that can be used to map out different scenarios. Doing so can help an investor predict what might happen to an individual property, to mortgage and market trends in general, or even where the real estate and mortgage industries might go in the future.” The enormous datasets must be constantly updated and confirmed, evaluated and analyzed, and, additionally, scrupulously curated and maintained to ensure that anonymous data remains fully anonymized. The vast amounts of information available on trends and changes in the market and economy that come as a result of collecting data from both public sources, like the public record, and private, anonymized sources, like mortgage performance records, is invaluable. However, Grey emphasized, there is a “trade-off” that investors must make in order to gain these powerful insights. “You simply cannot sacrifice privacy to achieve transparency in the market,” she said. “When you work with the volume of data Black Knight accesses and aggregates daily, you have an obligation to ensure you are a strong and resolute guardian of that information.” Often, data providers attempt to anonymize data by simply putting it all in one place and removing
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