Salt Lake City, Utah
The “Crossroads of the West” Boasts Enduring Strength at the Core by Carole VanSickle Ellis With a housing market holding strong in both single-family and multifamily sectors, an unemployment rate under half the national average in the last quarter of 2020, and an emerging trend in interstate “near-shoring” as West Coast businesses move operations inland to avoid high taxes and stringent health policy restrictions, the Salt Lake City real estate market is a shoo-in for “most likely to succeed” in 2021. However, as every real estate investor knows, the hottest markets do not always represent the best opportunities for investors who tend to operate on the age-old maxim of “buy low and sell high”. In Salt Lake City, as in many markets around the country, real estate investors must leverage market insights, creative deal structuring, and innovative strategies to continue to acquire and optimize assets in this thriving market. A Study in Resilience “The coronavirus economic shutdown sent home sales tumbling in April and May [of 2020], but the downturn appears to be short lived,” the Salt Lake Board of Realtors said in a late-October press release on the local housing market. The group reported buyers were taking advantage of record-low mortgage interest rates in order to move into the suburbs, and predicted the spring buying season would easily extend into summer and fall. Median home prices rose dramatically, up 10 percent year-over-year in Q3 2020 compared to Q3 2019. With housing affordability reaching all-time lows, that median home price is six times higher than the average Salt Lake City household is earning. Even with low interest rates, many residents are on the lookout for better living options that will enable them to remain in the metro area and take advantage of the booming jobs market. One local resident who recently relocated to the SLC metro area from Ontario, California, told a local newspaper there were 26 job openings in her specialty as an account manager when she began looking at making a move. However, with other areas of the country posting nearly 14 percent unemployment and the national rate hovering just over 9 percent (compared to Utah’s 4.1-4.5 percent unemployment rates in Fall of 2020), that individual was not alone in applying for jobs or once accepted, looking for somewhere to live. The housing inventory and home prices reflect that. “We are going to struggle to do deals because of a lack of inventory,” warned Mike Ostermiller, CEO of the Northern Wasatch Association of Realtors. The Wasatch Range of mountains runs south of the Salt Lake City metro area and is a highly desirable place to live for people remote working or who plan on commuting into the city when their employers reopen office spaces. Ostermiller added that Utah and SLC had experienced nearly five years of rising home prices prior to the COVID-19 pandemic, which an increasing number of economists are describing as a trend “accelerant” driving residents out of metropolitan areas and into suburban and rural settings. James Wood, a senior fellow at the University of Utah’s Kem C. Gardner Policy Institute, recently predicted Utah [and, by extension, Salt Lake City] would likely continue to see a “serious housing shortage” even as residents begin to experience housing instability because of long-term unemployment in certain economic sectors. New construction of single-family homes, condominiums, and apartments fell in 2020 due to COVID-related restrictions, thereby exacerbating the pre-existing 50,000-home shortage. Tracing the Near-Shoring Trend For real estate investors hoping to take advantage of Salt Lake City’s strong economy and jobs market by providing homes for sale or rent in the highly competitive market, the key to acquiring properties and making the most of every potential lead is definitely in the details. With a diverse economy, relatively strong success in containing COVID spread during the Thanksgiving holidays (the final verdict on Christmas is still out), and public schools that remain largely open, Salt Lake City is looking better and better to the newly mobile U.S. population. The existing local population is attractive to employers as well; SLC boasts the youngest median age talent pool in the country and a host of recession-resistant industries. “Utah is ranked the most diverse economy in America,” explained Colliers International-Utah chairman Brandon Fugal. “While most markets are certain to be impacted by the pandemic, Utah’s financial, technological, and health and wellness sectors should actually gather strength.” There is plenty of evidence to back Fugal’s predictions. Amazon, Facebook, and Tyson’s Foods are already expanding into the market, even pre-leasing office space in some cases. Other tech companies are following suit, snatching up industrial/flex space as fast as industrial developers can make it available. According to Adam Long, who serves as COO and director of special products for Colliers International-Utah, the strength of the local market stems mainly from an economic shift that occurred in Salt Lake City and the surrounding area in the early 2000s. “High tech, real estate, wellness, and manufacturing are eclipsing the previous economic drivers from 20 years ago…mining and agriculture, as the most prominent forces of expansion,” he said. Investors should track movement into Utah and into Salt Lake City and its surrounding suburbs by companies previously based in other states and by international corporations. Wherever commercial development attracts these entities, opportunities for residential development and residential real estate returns will soon follow. For example, in September 2020, Salt Lake City forged ahead with plans to open The New SLC, the city’s $4 billion international airport and, in the midst of the pandemic-induced recession, Salt Lake City posted the largest single-phase office transaction in state history. Long observed, “Even during COVID-19…Blackstone invested $4.7 billion to acquire Ancestry.com and SunRun acquired Vivint Solar for $3.2 billion…. There is a mutual understanding that Utah will come out of this stronger than before.” Ancestry.com is based just 25 minutes south of Salt Lake City, while Vivint Solar is headquartered in SLC itself. These tech companies and many others make up the “Silicon Slopes” population in
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